Should you pay those who influence others?

This article asks a really pertinent question related to branding today – Should influencers be paid? The answer is an unequivocal yes however you need to be able to deliver on the promises you make otherwise such a tactic will come back and bite you.

Should influencers be paid? (via http://www.adigaskell.org)

As content marketing has risen, so has the value in attracting and securing the attention of brand influencers in your market.  These people can often hold considerable sway in their particular niche, and as a neutral and impartial voice can be particularly…

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