It’s estimated that there are more than 100,000 locations in Asia actively seeking to attract business, industry and tourists. As a result, it is increasingly important that locations seeking development, investment and visitors must have a structured, long-term approach for attracting visibility, investment and arrivals.
This conference brings together experts in the field of destination branding. Professionals who have been involved in the process of developing brands for regions, states and cities in Europe, USA and Asia.
The invaluable experience these respected practitioners bring to Asia will provide government servants and others responsible for driving investment into their regions, states and cities with the core elements and specific knowledge and tools required to build strong brands by matching attributes of their states and cities to the requirements for value of investors, businesses and businessmen as well as visitors, both domestic and international.
This ground breaking conference will also include examples of how other destinations have successfully branded themselves and attracted Foreign Direct Investment and visitors.
Venue: TBD Kuala Lumpur, MALAYSIA
Dates: Sunday March 27th 2011, 1900 – 2100. Cocktail Party & registration
Monday March 28th 2011, 0830 – 1700.
Tuesday March 28th 2011, 08:30 – 1700.
Keith Dinnie – author ‘Nation Branding – Concepts, Issues, Practice’
Bill Baker – author ‘Destination Branding for Small Cities’
Robert Govers – author ‘Place Branding’
Hamitabh Kant – author ‘Branding India – An Incredible Journey’
Dr Jim Hamill – leading expert ‘Destination Marketing in a Web 2.0 environment’
Courtney Fingar – editor FDI magazine