Tesco’s bold TV commercial features Muslims celebrating Christmas


Hot on the heels of the Marks and Spencer and John Lewis Christmas ads comes the Tesco one.

And it’s winding up a few people in the UK. But despite the controvery, it’s not getting the viewing numbers. In a week it’s only had 132,000 views while the M&S ad has generated more than 4 million over the same period and the John Lewis ad has been viewed 1 million times in 2 days.

Tesco has said that everyone is welcome at this time of year which is fair enough. Ignoring the religious argument (and for that matter the vegan one), it has some nice touches that most of us have experienced at some stage of our Christmas’s past. The oblivious teenage son at the beginning resonated with me!

The gay couple, the stressed mother, the backseat chef, the delirious kids, the muslim family, the, wait what did you say? Back to the religious element, a Muslim family celebrating Christmas? Yep, and those of other faiths get into the spirit (but I’m sure not the spirits) as well. And from what I can tell, it doesn’t dilute their faiths.

So will we see this ad on TV in Malaysia? It would be interesting but somehow, an ad featuring Muslims in the UK appearing to enjoy Christmas, I doubt it.