Filed under advertising

Why Mercedes Benz is a global brand

This interview with Mark Raine, Vice President Sales and Marketing Passenger Cars offers some excellent insights into what makes a global brand and should be compulsory reading for anyone in the automotive industry in Malaysia. Actually it should be compulsory for anyone in any industry. Everything MB says they are doing – the borderline obsessive … Continue reading

Advertising DOES NOT build brands

Here’s a very well written and very passionate article about the Devaluation of creativity. It’s written by Bob Hoffman best-selling author and one of the most sought-after international speakers on advertising and marketing. His profile on Linkedin has some impressive testimonials. The article is particularly relevant here in South East Asia where creativity is increasingly … Continue reading

Is this the best Christmas ad ever?

If you’ve experienced the build up to Christmas in the UK, you’ll know that the launches of the big retailers’ Christmas ads are eagerly awaited. In 2015 we ran a poll of the favourite Christmas ads and even though it was considered sadvertising (take note Petronas with Chinese New Year coming up) by many pundits, … Continue reading

Volvo needs to quickly join up its branding dots

Back in February 2016, Volvo VP of global marketing Thomas Andersson talked to marketing week about the new global vision for Volvo after the launch of their rather cliche ridden yet compelling emotive ad questioning the motivations of automotive manufacturers around the world. You can read the full interview here. To be honest, I found … Continue reading