This is why clients should not get involved in ad design

I’m sorry I haven’t posted for a while (I’m sure many of you are happy I’ve been quiet!) but we’ve been very busy with other brands, not to mention our own. We’ve had a crazy couple of quarters at the end of 2017 and 2018 has started off much the same way.

However, after seeing the new visit Malaysia logo launched last week, I realised that it’s not only our existing clients that need help from Fusionbrand. So I’ll be working on a blog post about the new logo over the next couple of days.

In the meantime, I wanted to share with you this example of why Chairmen, CEOs, Managing Directors and even CMOs, shouldn’t get involved in the development of advertisements and why it is in any agency or consultancy’s best interests to stand up for what they believe in and not simply do everything the client asks.

The ad for what I think is a Japanese noodle began life like this

First concept of a Japanese noodle ad

After it was sent to the client it came back like this

Since when did clients become knowledgeable about adverts?

It went back and forth from the agency to the client and back again until the final version looked like this

If you lived through the Yes, Pink Floyd and Genesis years, you might like this!

Actually, I rather like the final version. In a sort of trippy 1970s Yessongs kind of way!

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