Filed under customers

Humanising your brand on social media

Just about every survey I read suggests social media marketing will take a larger piece of marketing budgets over the next 5 years. One recent survey suggested social media spending will increase 144% over current levels by 2019. But few companies in SE Asia really know how to use Social Media, especially when it comes … Continue reading

5 Global Brands that will fail in 2014

5 Global Brands that will fail in 2014

Business today is brutally competitive. Many brands that have done the hard graft to get to the top of their industry, fail to stay there. It used to be that if you made it to the top you were sitting pretty. Not anymore, getting to the top is the easy part. Staying there is now … Continue reading

Proton must fast track core branding activities

Proton Edar CEO Hisham Othman stated recently that the company “Would pay greater attention to product quality and customer service”. That’s a suitably vague statement that can be open to multiple interpretations and I’ll be commenting on it in greater detail soon. In the meantime, here is a useful graphic from Teletech that should help … Continue reading