What’s happening in social marketing in 2013

As the advertising agency driven ‘big idea’ developed to push out a corporate controlled message continues to lose steam, social media and multiple new platforms, devices and applications mean that marketers have less control over the brand. Indeed, as consumers not companies now define brands, those marketers need to learn how to engage consumers on an ongoing basis.

This will be driven by content development and engagement across social media and digital mobile marketing.

This infographic from dotcominfoway suggests the most likely tools and technologies that will most influence the digital marketing landscape in 2013.

4 Digital trends moving forward
4 Digital trends moving forward

What do you think?