As the advertising agency driven ‘big idea’ developed to push out a corporate controlled message continues to lose steam, social media and multiple new platforms, devices and applications mean that marketers have less control over the brand. Indeed, as consumers not companies now define brands, those marketers need to learn how to engage consumers on an ongoing basis.
This will be driven by content development and engagement across social media and digital mobile marketing.
This infographic from dotcominfoway suggests the most likely tools and technologies that will most influence the digital marketing landscape in 2013.
What do you think?