Valuable resources wasted on poorly executed awareness campaign

This screen grab of ISAF British Force Protection Company, Delta platoon, on a foot patrol around Kabul caught my attention because of the banner across the street advertising non stop flights to Frankfurt on an Airbus A340.

I doubt there is much demand in Kabul for flights to any destinations outside of Afghanistan. And those interested in such opportunities could surely be engaged more directly. Such poorly thought out tactics are often the result of not having a brand strategy.

These tactics may not be expensive but that is never a reason to use a marketing tool. And anyway, this is probably not the only one in the city.


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