Why Malaysian firms must build brands – part II

The second part of a three part article on why Malaysian firms must start to build brands is now available at the business circle site here

This post focusses on the Internal Branding. In the final part out soon, we will look at External Branding. You can find part I here

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s