I spotted this OOH at Bangsar Village (old wing) shopping mall. It’s on the escalator going from the car park to the ground floor. Am I missing something or is this a horrendous mistake?
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brandconsultantasia.com 
I beleive the outlet is trying to capitalise on “MSC’s” (Multimedia Super Corridor of MCMC)little brand recall value.
A) Horrible execution.
B) Key message lost in blurb
C) I dont see a KKLIU license number anywhere (MOH approval).
And lastly, the whole ad is distasteful. Even to metrosexual males, I doubt if this would beckon them into the outlet and trust their handsome jawlines to be chiselled further!
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heehee
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Message could read you WILL NOT end up good looking if you go to MSC – someone needs to educate their writers about ambiguity in sentences!!!
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Thanks for your comment. I guess we’re all talking about the ad but as I type this I don’t even remember what the product is!
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