Advertising gone horribly wrong?

I spotted this OOH at Bangsar Village (old wing) shopping mall. It’s on the escalator going from the car park to the ground floor. Am I missing something or is this a horrendous mistake?



4 thoughts on “Advertising gone horribly wrong?

  1. I beleive the outlet is trying to capitalise on “MSC’s” (Multimedia Super Corridor of MCMC)little brand recall value.
    A) Horrible execution.
    B) Key message lost in blurb
    C) I dont see a KKLIU license number anywhere (MOH approval).
    And lastly, the whole ad is distasteful. Even to metrosexual males, I doubt if this would beckon them into the outlet and trust their handsome jawlines to be chiselled further!


  2. Message could read you WILL NOT end up good looking if you go to MSC – someone needs to educate their writers about ambiguity in sentences!!!


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