I get the impression a lot of people have completely missed the fact that Yahoo has changed its logo. Either missed it or don’t care.
Yahoo put a lot of effort into creating some theatre around the launch of the new logo by releasing 1 of the submitted designs every day for 29 days in the lead up to the launch of the chosen logo. Many of the designs shortlisted were a lot more radical than the final choice.
And the final choice, according to Yahoo CEO Marissa Mayer, “reflects Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.”
Mayer also said, “We didn’t want to have any straight lines in the logo. Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve.”
You can read a comprehensive justification for the logo on Marissa Meyer’s Blog.
Personally I find the logo underwhelming, especially on the Yahoo homepage where it appears weak, squeezed out by all the content and rather self conscious. What do you think?
brandconsultantasia.com 