Brilliant ads don’t improve Toyota sales in Australia

It’s not easy creating an original ad these days. Especially when you are trying to sell a car or pick up truck. Some of the best ads tell a story. Some of the really, really good ads tell a story and then take that story even further whilst creating little vignettes within the original story.

The very best do all of that whilst creating humour that resonates with everyone and not just the target market. This commercial, released a couple of years back for Toyota in Australia is one of the latter and probably goes some way to explaining why the Toyota Hilux is the most popular vehicle in the country.

Unfortunately, despite such brilliant commercials, Toyota pick up sales are down 21% year-on-year.