Advertising sells

I’m often accused of being anti advertising which I’m not. I’m just anti the use of advertising to solve all branding problems. And I’m anti the use of advertising as the only tool to build a brand. Oh, and I’m anti the use of advertising to communicate one corporate defined position to as many people as possible across as many channels as possible, simply because this was a solution fifty years ago and is therefore the solution today.

And to prove I’m not anti advertising, here is a link to what is possibly one of the most stunning ads I’ve seen.

I don’t know if it was allowed to be shown on TV (it’s from the UK) and I’m still trying to work out whether it is shockingly effective or effectively shocking, but it certainly grabs and keeps your attention. What do you think?