MCA needs to work on how it communicates its brand

I hate to blow my own trumpet but there are times when I really don’t have a choice. I came across this promotional video for the Malaysia Chinese Association (MCA) which represents the interests of the Chinese in Malaysia’s Barisan Nasional political alliance.

I don’t know if this video is the reason but in the recently held general election in Malaysia, MCA won only seven parliamentary seats out of 37 and 11 state seats out of 90 the party contested. The song was voted the worst ever election song by an Australian TV station.

One thing is for sure, this video won’t have helped the party and I would like to offer my services to the MCA. I promise you, whatever I do for your brand will be an improvement.


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