British Airways promotion

One of the greatest branding success stories has to be British Airways, the blue riband aviation brand.

Recently the airline hired agency BBH to create a new campaign to explain the history of the company. The final work can be seen below

As part of their work, the agency chose a row of 747s at a terminal. Unfortunately not all the aircraft were BA 747s!

Never mind, the agency got the digital guys to put BA livery on the planes.

Unfortunately, they forgot to delete the serial code of the nearest aircraft which was actually a Virgin aircraft! Not clever, especially as Virgin is BA’s sworn enemy!

Fortunately, during an internal showing to staff, a hawk eyed engineer spotted the offending information and alerted the marketing department!

Ironically, the director, Frederic Planchon is renown for his attention to detail!

You can see the edited shot about 56 seconds into what is in my opinion, a beautifully crafted video.


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