Whether we like it or not – and despite the fact that there are 500 million Twitter users of whom 200 million are active users, far too many companies refuse to take Twitter seriously. Preferring instead to continue to use traditional channels – Twitter is an increasingly important tool for brand building.

It allows firms to distribute real time content to people that are interested in that content. It provides access to celebrities and other people of (significant) influence.

It also allows brands to lay the foundations for and build stronger business relationships, address negative issues in a transparent manner and thereby improve customer service and help retain customers that could have been lost.

But one of the drawbacks of Twitter is not knowing when and when not to use it. Not any more. Thanks to this excellent infographic from linchpinseo you can time your tweets to perfection!