A nice tactical campaign from Nestle

Nestle in the UK has come up with a great tactical campaign to sell some iconic chocolate bars.

The campaign, called ‘We will find you’ is simple. They’ve placed a military grade tracking device in the wrappers of six top selling chocolate bars and spread them around the UK. Posters have been put up around the country and there is a well executed advertising campaign on TV.

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If you are one of the lucky ones and you open one of the six wrappers, the tracking device is activated and sends a signal to an HQ apparently set up for the project.

The HQ will then instruct a team of ‘commandos’ in a helicopter to track you down within 24 hours and ambush you with a delivery of £10,000 (RM50,000) in cash.

Whilst it’s an original, exciting and well executed campaign, I’d like to know what happens if you throw the wrapper away before they track you down?

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