Definition of a Brand

Published on by brandconsultantasia

A brand is a long-term profitable bond between an offering and a customer. This relationship is based on economic, emotional and/or experiential value, backed by everyday operational excellence and consistently measurement, usually by customer profitability.
FusionBrand 2009.

3 thoughts on “Definition of a Brand”

  1. Pingback: Marketing vs. Branding: One muddy mess « In the crowds

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