https://brandconsultantasia.com/2020/09/21/a-brand-branding-the-2-things-you-need-to-make-your-work-from-home-instagram-offering-a-real-business/2020-10-04T02:00:16+00:00monthlyhttps://brandconsultantasia.com/2020/09/01/recovery-branding-for-tourism-in-malaysia-a-qa-with-marcus-osborne/2020-09-01T01:04:45+00:00monthlyhttps://brandconsultantasia.com/2020/07/20/malaysia-airlines-must-invest-in-delivering-value-not-new-taglines/2020-07-20T03:37:55+00:00monthlyhttps://brandconsultantasia.com/contact/2020-06-23T05:30:36+00:00weekly0.6https://brandconsultantasia.com/2018/06/08/if-mass-advertising-is-necessary-to-build-a-brand-why-did-barisan-nasional-lose-the-2018-general-election/https://brandconsultantasia.com/wp-content/uploads/2018/06/fb-marcus-5378.jpgFB-marcus-5378Fusionbrand CEO Marcus Osbornehttps://brandconsultantasia.com/wp-content/uploads/2018/06/180510102217-01-mahathir-mohamad-0510-super-tease.jpg180510102217-01-mahathir-mohamad-0510-super-teaseFormer Malaysian prime minister Mahathir Mohamad saves Malaysia from ruin at the hands of Najib Razakhttps://brandconsultantasia.com/wp-content/uploads/2018/06/download.pngdownloadAn honest, genuine product cannot be beaten, no matter how much you spend on marketinghttps://brandconsultantasia.com/wp-content/uploads/2018/06/jamal_yunos_tuala.jpgJAMAL_YUNOS_TUALAJamal Yunos - Who let the dogs out?https://brandconsultantasia.com/wp-content/uploads/2018/06/rafidah-aziz4.jpgrafidah-aziz4Rafidah Aziz couldn't believe it was the same old same oldhttps://brandconsultantasia.com/wp-content/uploads/2018/06/bernama_airasia_barisan_nasional_slogan_20180507.jpgbernama_airasia_barisan_nasional_slogan_20180507Paper over the cracks of what are the real issues with Trumpesque taglineshttps://brandconsultantasia.com/wp-content/uploads/2018/06/c-3y-ebxcaaxufc.jpgC-3Y-ebXcAAXUFCThe BN PIC for communications was very uncommunicative during GE14https://brandconsultantasia.com/wp-content/uploads/2018/06/untitled-2.jpegUntitled 2How the media environment in Malaysia has changedhttps://brandconsultantasia.com/wp-content/uploads/2018/06/the-launch-of-the-bn-election-portal.jpgThe launch of the BN election portalThe launch of the BN election portal was another attempt to paper over the cracks2020-06-23T05:17:41+00:00monthlyhttps://brandconsultantasia.com/2020/01/06/10-ways-to-ensure-your-business-becomes-a-brand-in-2020-and-fights-off-the-competition/2020-06-23T05:16:15+00:00monthlyhttps://brandconsultantasia.com/about-2/2020-06-23T02:55:16+00:00weekly0.6https://brandconsultantasia.com/2020/05/23/why-its-dangerous-to-hire-the-wrong-freelancer/2020-05-23T13:55:09+00:00monthlyhttps://brandconsultantasia.com/about-me/https://brandconsultantasia.com/wp-content/uploads/2009/07/2016-marcus-osborne-1.jpg2016 Marcus OsborneMarcus Osborne author Stop Advertising, Start Branding2022-01-23T07:31:04+00:00weekly0.6https://brandconsultantasia.com/2019/11/18/which-is-the-best-business-class-from-kuala-lumpur-to-london-malaysia-airlines-vs-qatar-airways-vs-emirates-compared/https://brandconsultantasia.com/wp-content/uploads/2019/11/img_1963.jpgIMG_1963The Malaysia Airlines business class toiletry bag is a lot better today.https://brandconsultantasia.com/wp-content/uploads/2019/11/img_1911.jpgIMG_1911MAS does provide two choices of nuts but the presentation is weakhttps://brandconsultantasia.com/wp-content/uploads/2019/11/img_6194.jpgIMG_6194Presentation of the Emirates cheese platter is very different to Malaysia Airlineshttps://brandconsultantasia.com/wp-content/uploads/2019/11/img_1954.jpgIMG_1954The cheese platter on MAS. Would it be more exclusive to serve the biscuits out of the wrapper?https://brandconsultantasia.com/wp-content/uploads/2019/11/img_1914.jpgIMG_1914Clearing plates on MAS business classhttps://brandconsultantasia.com/wp-content/uploads/2019/11/img_4878.jpgIMG_4878Pre meal nuts on Qatar Airwayshttps://brandconsultantasia.com/wp-content/uploads/2019/11/img_1953-2.jpgIMG_1953 2Pre meal nuts on MAShttps://brandconsultantasia.com/wp-content/uploads/2019/11/78e7f224-5ad8-4c7a-95b5-d00a4d35dcaf.jpeg78E7F224-5AD8-4C7A-95B5-D00A4D35DCAFThe Emirates lounge at KLIA is small & intimatehttps://brandconsultantasia.com/wp-content/uploads/2019/11/img_1910-5.jpgIMG_1910 5The Malaysia airlines lounge at KLIA2020-07-15T02:06:45+00:00monthlyhttps://brandconsultantasia.com/2019/11/05/brand-perceptions-of-1-brand-can-be-influenced-by-small-unconnected-actions-of-others/2019-11-05T10:20:57+00:00monthlyhttps://brandconsultantasia.com/2019/05/25/if-you-are-job-hunting-and-care-about-your-reputation-read-this/https://brandconsultantasia.com/wp-content/uploads/2019/05/job-interview-excuse.jpegjob interview excuseFull marks for creativity, zero for integrity2019-05-25T03:15:28+00:00monthlyhttps://brandconsultantasia.com/2019/05/20/is-it-still-necessary-to-invest-a-lot-of-time-and-effort-into-creating-a-logo/https://brandconsultantasia.com/wp-content/uploads/2019/05/untitled2.jpegUntitled2The four places you can find most of the planet's populationhttps://brandconsultantasia.com/wp-content/uploads/2019/05/samsung-logo.pngsamsung-logoThat's not a company name, that's a logo. What type of logo? A logo type...https://brandconsultantasia.com/wp-content/uploads/2019/05/img_1308.jpgIMG_1308If a logo is so important, why does this billboard feature so many? https://brandconsultantasia.com/wp-content/uploads/2019/05/untitled1.jpegUntitled1The Apple logo meaning apparently2019-05-20T10:53:02+00:00monthlyhttps://brandconsultantasia.com/2017/11/10/the-luis-suarez-tourism-malaysia-deal-leaves-more-questions-than-answers/https://brandconsultantasia.com/wp-content/uploads/2017/11/luis-suarez-meniscus-surgery1-1170x780.jpgluis-suarez-meniscus-surgery1-1170x780Is Luis Suarez a good fit for Tourism Malaysia?2019-04-23T03:07:24+00:00monthlyhttps://brandconsultantasia.com/2019/04/21/how-bmw-malaysia-got-it-all-wrong-with-its-latest-linkedin-campaign/https://brandconsultantasia.com/wp-content/uploads/2019/04/opera-snapshot_2019-04-20_092116_www.bmw_.com_.my_.pngOpera Snapshot_2019-04-20_092116_www.bmw.com.my'CraftedClarity’ or 'Unreadable'. You decidehttps://brandconsultantasia.com/wp-content/uploads/2019/04/opera-snapshot_2019-04-20_091833_www.bmw_.com_.my_.pngOpera Snapshot_2019-04-20_091833_www.bmw.com.myPower. Gentleman. Design. Oh my days...https://brandconsultantasia.com/wp-content/uploads/2019/04/opera-snapshot_2019-04-20_091713_www.linkedin.com_.pngOpera Snapshot_2019-04-20_091713_www.linkedin.comBMW, I'm the last person you want to be contacting!2019-04-21T05:41:35+00:00monthlyhttps://brandconsultantasia.com/2019/03/19/thinking-of-hiring-a-cheap-freelancer-to-design-your-website-whats-the-real-cost/https://brandconsultantasia.com/wp-content/uploads/2019/03/erros-de-design.pngerros-de-designhttps://brandconsultantasia.com/wp-content/uploads/2019/03/hires-12.jpg.jpgError againBusinessman confused and being in bad temper with error message on computer.https://brandconsultantasia.com/wp-content/uploads/2019/03/mistakes-to-avoid-when-hiring-freelancers.jpgmistakes-to-avoid-when-hiring-freelancers2019-03-19T02:52:02+00:00monthlyhttps://brandconsultantasia.com/2018/12/03/another-c-level-executive-leaves-malaysia-airlines/https://brandconsultantasia.com/wp-content/uploads/2018/12/izham-ismail_bernama_1.jpgizham-ismail_bernama_1Err, you don't say! "the key focus in year 2018 included driving revenue."2018-12-03T09:48:48+00:00monthlyhttps://brandconsultantasia.com/2018/11/29/adding-value-to-malaysias-commodities-making-the-move-from-original-equipment-manufacturer-oem-to-original-brand-manufacturer-obm/https://brandconsultantasia.com/wp-content/uploads/2018/11/download.jpegdownloadhttps://brandconsultantasia.com/wp-content/uploads/2018/11/opera-snapshot_2018-11-29_162800_www-watkins1868-com.pngOpera Snapshot_2018-11-29_162800_www.watkins1868.comA USA brand of pepper that could be from Sarawak sells at RM251,000 per metric ton, compared with RM8,820 in Malaysia as a commodityhttps://brandconsultantasia.com/wp-content/uploads/2018/11/img_2282.jpgIMG_2282A pepper brand in Europe selling at RM581,000 per metric ton, compared with RM8,800 in Sarawakhttps://brandconsultantasia.com/wp-content/uploads/2018/11/img_1993.jpgIMG_1993Black pepper sold as a European brand in a Malaysia supermarket RM379,000 per tonhttps://brandconsultantasia.com/wp-content/uploads/2018/11/img_1372.jpgIMG_1372Black pepper 'brand' sold at Kuching airport RM41,950 per tonhttps://brandconsultantasia.com/wp-content/uploads/2018/11/pepe-nero-grani-extra-big-1798.jpgPepe-nero-grani-extra-big-1798Black pepper sold as a commodity only RM8,820 per ton2018-11-29T09:15:32+00:00monthlyhttps://brandconsultantasia.com/2018/11/27/these-videos-suggest-there-is-a-disconnect-between-what-malaysia-airlines-says-and-what-it-does/https://brandconsultantasia.com/wp-content/uploads/2018/11/opera-snapshot_2018-11-26_092057_www-facebook-com.pngOpera Snapshot_2018-11-26_092057_www.facebook.comhttps://brandconsultantasia.com/wp-content/uploads/2018/11/opera-snapshot_2018-11-26_092038_www-facebook-com.pngOpera Snapshot_2018-11-26_092038_www.facebook.comHowever, brand experiences are not meeting expectations & negativity is hijacking campaignshttps://brandconsultantasia.com/wp-content/uploads/2018/11/opera-snapshot_2018-11-26_091945_www-facebook-com.pngOpera Snapshot_2018-11-26_091945_www.facebook.comMalaysia Airlines attempts to build brand equity on social media2018-11-27T05:13:50+00:00monthlyhttps://brandconsultantasia.com/2018/07/04/does-it-make-sense-to-rebrand-kuala-lumpurs-taxis/https://brandconsultantasia.com/wp-content/uploads/2018/07/london-black-cab-860x0_q70_crop-scale.pngLondon-black-cab.png.860x0_q70_crop-scaleThe carbon friendly London taxi, voted the best in the worldhttps://brandconsultantasia.com/wp-content/uploads/2018/07/download.jpegdownloadKL taxi drivers think the way to impress customers is by destroying the competition with violencehttps://brandconsultantasia.com/wp-content/uploads/2018/07/taxi-1.jpegtaxi 1KL taxis waiting to take customers to a place the driver is happy to go2018-07-05T00:57:46+00:00monthlyhttps://brandconsultantasia.com/2018/06/07/another-example-of-why-advertising-is-becoming-irrelevant/https://brandconsultantasia.com/wp-content/uploads/2018/06/whatsapp-image-2018-06-07-at-08-51-58.jpegWhatsApp Image 2018-06-07 at 08.51.58A disgrace to the advertising industry. Whoever created and approved this should be shot2018-06-10T07:26:50+00:00monthlyhttps://brandconsultantasia.com/2018/05/03/branding-in-industry-4-0/https://brandconsultantasia.com/wp-content/uploads/2018/05/marcus-osborne-fusionbrand-malaysia.jpegMarcus Osborne Fusionbrand MalaysiaMarcus Osborne of Fusionbrand wrapping up before the Q&A session2018-05-03T07:50:54+00:00monthlyhttps://brandconsultantasia.com/2018/04/26/overtourism-is-coming-to-a-destination-near-you/2018-04-26T11:53:21+00:00monthlyhttps://brandconsultantasia.com/2018/04/10/enrich-is-not-a-channel-to-sell-as-much-as-possible-its-a-channel-for-the-brand-to-build-relationships/https://brandconsultantasia.com/wp-content/uploads/2018/04/mas-customer-survey-email-fusionbrand.jpgMAS CUSTOMER SURVEY EMAIL FUSIONBRANDMalaysia Airlines needs to move away from a transactional approach to branding2018-04-10T06:15:21+00:00monthlyhttps://brandconsultantasia.com/2018/04/06/every-internal-branding-project-needs-to-be-driven-by-the-ceo/2019-10-05T00:40:23+00:00monthlyhttps://brandconsultantasia.com/2018/03/09/meeting-malaysias-corporate-leaders-of-tomorrow/https://brandconsultantasia.com/wp-content/uploads/2018/03/marcus-osborne-umgbs.jpegMarcus Osborne UMGBSStudents at the UM GSB kept me on my toes!https://brandconsultantasia.com/wp-content/uploads/2018/03/marcus-osborne-fusionbrand.jpegMarcus Osborne FusionbrandThe title of my presentation to the UM Graduate School of Business2018-03-09T00:35:58+00:00monthlyhttps://brandconsultantasia.com/2018/02/20/to-think-big-malaysians-need-to-stop-thinking-cheap/https://brandconsultantasia.com/wp-content/uploads/2018/02/nasi-lemak-malaysia.jpegNASI LEMAK MALAYSIAHardly the breakfast of champions but never mind, it only cost RM62018-02-23T07:12:42+00:00monthlyhttps://brandconsultantasia.com/2018/02/12/six-tips-from-fusionbrand-on-how-to-avoid-the-same-fate-as-tourism-malaysia/https://brandconsultantasia.com/wp-content/uploads/2018/02/download-1.pngdownload (1)Our new logo tells you we're not in a dirty business so you must listenhttps://brandconsultantasia.com/wp-content/uploads/2018/02/download.pngdownloadThe London 2012 logo dodged a bullethttps://brandconsultantasia.com/wp-content/uploads/2018/02/whatsapp_image_2018-01-27_at_14-55-12__full.jpegwhatsapp_image_2018-01-27_at_14.55.12__fullHow to make sure you don't end up with one of these2018-02-12T00:35:31+00:00monthlyhttps://brandconsultantasia.com/2018/01/30/this-is-why-clients-should-not-get-involved-in-ad-design/https://brandconsultantasia.com/wp-content/uploads/2018/01/ridiculous-client-requests-photoshop-edits-nissin-cup-noodle-2.jpgridiculous-client-requests-photoshop-edits-nissin-cup-noodle-2If you lived through the Yes, Pink Floyd and Genesis years, you might like this!https://brandconsultantasia.com/wp-content/uploads/2018/01/ridiculous-client-requests-photoshop-edits-nissin-cup-noodle-3.jpgridiculous-client-requests-photoshop-edits-nissin-cup-noodle-3Since when did clients become knowledgeable about adverts?https://brandconsultantasia.com/wp-content/uploads/2018/01/1ridiculous-client-requests-photoshop-edits-nissin-cup-noodle-9.jpg1ridiculous-client-requests-photoshop-edits-nissin-cup-noodle-9First concept of a Japanese noodle ad2018-01-30T06:31:09+00:00monthlyhttps://brandconsultantasia.com/2017/11/11/tescos-bold-tv-commercial-features-muslims-celebrating-christmas/2017-11-11T09:21:46+00:00monthlyhttps://brandconsultantasia.com/2017/11/10/watch-the-john-lewis-christmas-2017-tv-commercial/https://brandconsultantasia.com/wp-content/uploads/2017/11/john-lewis-ad.jpegjohn lewis adJohn Lewis 2017 Christmas ad. Not as good as the animals on the trampoline2017-11-10T10:15:51+00:00monthlyhttps://brandconsultantasia.com/2017/11/10/tourism-malaysia-and-malaysia-airports-sign-an-mou-in-london/2017-11-10T01:17:11+00:00monthlyhttps://brandconsultantasia.com/2017/11/09/there-is-still-a-place-for-creativity-in-the-age-of-the-internet/2017-11-09T02:10:38+00:00monthlyhttps://brandconsultantasia.com/2017/11/07/marks-spencer-christmas-2017-tv-ad-sets-the-bar-high/https://brandconsultantasia.com/wp-content/uploads/2017/11/ms-2017-christmas-ad.jpegM&S 2017 christmas adGetting into the Christmas spirit!2017-11-07T05:40:59+00:00monthlyhttps://brandconsultantasia.com/2017/04/27/unifi-you-are-better-than-this/https://brandconsultantasia.com/wp-content/uploads/2017/04/unifi.jpgUNIFIUNIFI, you are better than this2017-04-27T01:40:59+00:00monthlyhttps://brandconsultantasia.com/2017/04/25/newspapers-fridges-grapes-and-7-series-bmws/https://brandconsultantasia.com/wp-content/uploads/2017/04/img_5484.jpgIMG_5484Is this the new housewives choice in Malaysia? Recession, what recession?https://brandconsultantasia.com/wp-content/uploads/2017/04/img_5489.jpgIMG_5489https://brandconsultantasia.com/wp-content/uploads/2017/04/img_5487.jpgIMG_5487https://brandconsultantasia.com/wp-content/uploads/2017/04/img_5488.jpgIMG_5488https://brandconsultantasia.com/wp-content/uploads/2017/04/img_5486.jpgIMG_5486https://brandconsultantasia.com/wp-content/uploads/2017/04/img_5485.jpgIMG_5485Selling grapes, laptops, fridges and a table on a Saturday.2017-05-02T08:21:00+00:00monthlyhttps://brandconsultantasia.com/2017/04/04/how-to-reduce-the-number-of-smokers-in-malaysia/https://brandconsultantasia.com/wp-content/uploads/2017/04/gudang-garam.jpeggudang-garamMalaysian civil servants must set a good examplehttps://brandconsultantasia.com/wp-content/uploads/2017/04/tobacco2.jpegtobacco2Hard, actionable data is required to develop a branding strategy to reduce smoking in Malaysiahttps://brandconsultantasia.com/wp-content/uploads/2017/04/smoke.jpgsmokeMalaysia's Tak Nak campaignhttps://brandconsultantasia.com/wp-content/uploads/2017/04/tobacco.jpgTobaccoAccording to the Star, Malaysia is the centre of illegal cigarette sales2017-04-26T23:20:46+00:00monthlyhttps://brandconsultantasia.com/2017/03/28/how-to-save-the-proton-brand/https://brandconsultantasia.com/wp-content/uploads/2017/03/london-taxi-company-plug-in.jpegLondon-Taxi-Company-Plug-inLondon taxi company, a missed acquisition opportunity for Protonhttps://brandconsultantasia.com/wp-content/uploads/2017/03/index1.jpegindex1The new CEO of Proton Ahmad Fuaad is up against ithttps://brandconsultantasia.com/wp-content/uploads/2017/03/index.jpegindexFor now, Groupe PSA is still interested in Proton2017-03-28T02:32:54+00:00monthlyhttps://brandconsultantasia.com/2017/03/16/why-mercedes-benz-is-a-global-brand/2017-03-16T03:37:13+00:00monthlyhttps://brandconsultantasia.com/2017/03/14/is-malaysia-airlines-outperforming-the-industry-well-yes-and-no/https://brandconsultantasia.com/wp-content/uploads/2017/03/travelmonitor_6.jpgTravelMonitor_6Malaysia Airlines is outperforming the industry but fares are low2017-03-14T08:28:34+00:00monthlyhttps://brandconsultantasia.com/2017/03/14/malaysia-airlines-to-consider-not-serving-alcohol/https://brandconsultantasia.com/wp-content/uploads/2017/03/malaysia-airlines-business-class-drinks-menu-kuala-lumpur-auckland-700x933.jpegmalaysia-airlines-business-class-drinks-menu-kuala-lumpur-auckland-700x933The guilty party2017-03-14T00:39:09+00:00monthlyhttps://brandconsultantasia.com/2017/03/10/which-is-the-most-valuable-brand-in-the-world/2017-03-10T09:13:54+00:00monthlyhttps://brandconsultantasia.com/2017/03/10/i-dont-think-this-nestle-email-flyer-means-to-be-sexist-but-it-could-be-construed-as-so/https://brandconsultantasia.com/wp-content/uploads/2017/03/nestle.jpgNESTLENestle, you really should know better2017-03-10T05:51:44+00:00monthlyhttps://brandconsultantasia.com/2017/03/08/advertising-does-not-build-brands/2017-03-08T10:30:02+00:00monthlyhttps://brandconsultantasia.com/2017/02/28/as-europe-struggles-to-come-to-terms-with-brexit-asean-celebrates-50-years/https://brandconsultantasia.com/wp-content/uploads/2017/02/mpo.jpgmpoThe introduction to my comments on nation branding in Asiahttps://brandconsultantasia.com/wp-content/uploads/2017/02/events.jpgeventsFor visitors to use the site, there needs to be plenty of the right information2017-02-28T01:02:13+00:00monthlyhttps://brandconsultantasia.com/2017/02/24/will-malaysia-miss-the-coming-travel-and-tourism-boom/https://brandconsultantasia.com/wp-content/uploads/2017/02/afb_dash_main-900x1167.jpegafb_dash_main-900x1167Travel and tourism can help Malaysia's economy2017-02-24T01:42:52+00:00monthlyhttps://brandconsultantasia.com/2017/02/17/is-spending-us12-billion-to-increase-sales-by-3-2-a-good-business-strategy/2017-02-17T06:28:37+00:00monthlyhttps://brandconsultantasia.com/2017/02/16/how-montblanc-lived-up-to-its-brand-promise-and-created-a-brand-advocate/https://brandconsultantasia.com/wp-content/uploads/2017/02/how-my-montblanc-pen-should-be.jpghow-my-montblanc-pen-should-beThanks Montblanc, you did the right thing & trust in your brand is restoredhttps://brandconsultantasia.com/wp-content/uploads/2017/02/broken-montblanc-pen.jpgbroken-montblanc-penObviously a manufacturing flaw2019-11-28T17:38:15+00:00monthlyhttps://brandconsultantasia.com/2017/02/14/the-malaysia-airlines-tie-up-with-liverpool-may-sell-tickets-but-it-wont-rebuild-the-brand/https://brandconsultantasia.com/wp-content/uploads/2017/02/liverpool-2.jpgliverpool-2The Malaysia Airlines logo appears at the bottom of the home page, between the beer and the donutshttps://brandconsultantasia.com/wp-content/uploads/2017/02/liv2.jpgliv2Any reference to Malaysia Airlines on the Liverpool Facebook page?2017-02-14T01:29:03+00:00monthlyhttps://brandconsultantasia.com/2017/01/27/malaysia-airlines-will-soon-make-a-profit-but-at-what-cost-to-the-brand/https://brandconsultantasia.com/wp-content/uploads/2017/01/malaysia-airlines-bhd-mas-chief-executive-officer-peter-bellew.jpegmalaysia-airlines-bhd-mas-chief-executive-officer-peter-bellewBranding is not about sales, it's about relationships2017-01-27T02:19:10+00:00monthlyhttps://brandconsultantasia.com/2017/01/05/apple-needs-to-focus-on-its-core-business-or-the-brand-will-be-in-trouble/https://brandconsultantasia.com/wp-content/uploads/2017/01/2017-apple-icar.jpeg2017-apple-icarThe next 'must have Mac?' Probably not2017-01-05T00:28:09+00:00monthlyhttps://brandconsultantasia.com/2016/12/05/penangs-destination-video-isnt-bad-but-it-isnt-great-either-6-ways-to-use-video-properly-to-build-your-destination-brand/https://brandconsultantasia.com/wp-content/uploads/2016/12/penang.jpgpenang'Visit Penang' search results2016-12-05T06:35:24+00:00monthlyhttps://brandconsultantasia.com/2016/11/11/is-this-the-best-christmas-ad-ever/https://brandconsultantasia.com/wp-content/uploads/2016/11/dan.jpgdanThis is known as Scottish humourhttps://brandconsultantasia.com/wp-content/uploads/2016/11/sad.jpgsadI want to be miserable at Christmashttps://brandconsultantasia.com/wp-content/uploads/2016/11/bass.jpgbassWhat about Santa?https://brandconsultantasia.com/wp-content/uploads/2016/11/john-lewis-ad.jpgjohn-lewis-adBanter!!2016-11-11T06:28:24+00:00monthlyhttps://brandconsultantasia.com/2016/09/14/the-most-interesting-thing-about-the-iphone-7/https://brandconsultantasia.com/wp-content/uploads/2016/09/iphone-7-earpods.jpgiphone-7-earpodsEarPods - wirelessly wired. Thanks customers2016-09-14T10:09:20+00:00monthlyhttps://brandconsultantasia.com/2016/09/02/new-samsung-galaxy-note-7-has-an-explosive-start/https://brandconsultantasia.com/wp-content/uploads/2016/09/images.jpgimagesThat's going to hurt2016-09-02T02:23:44+00:00monthlyhttps://brandconsultantasia.com/2016/08/21/even-brand-consultants-are-human/2016-08-20T21:25:33+00:00monthlyhttps://brandconsultantasia.com/2016/08/18/a-negative-brand-experience-with-malaysia-airlines-can-be-a-lesson-for-all-brands/https://brandconsultantasia.com/wp-content/uploads/2016/08/img_4992.jpgIMG_4992The contents of the MAS business class toiletry bag 3 years agohttps://brandconsultantasia.com/wp-content/uploads/2016/08/img_4993.jpgIMG_4993The Emirates toiletry bag is well thought out with brands that complement the offering.https://brandconsultantasia.com/wp-content/uploads/2016/08/frequentflyer290x200.jpgFrequentFlyer290x200I don't expect to be treated like a VIP but I expect to be appreciated otherwise I'll take my business elsewherehttps://brandconsultantasia.com/wp-content/uploads/2016/08/sz-1199x-branding-is-relational.jpgsz-1199x-branding-is-relationalBranding isn't transactional, it's relationalhttps://brandconsultantasia.com/wp-content/uploads/2016/08/untitled1.jpgUntitled1Non stop negativity surrounding Malaysia Airlines is destroying the brandhttps://brandconsultantasia.com/wp-content/uploads/2016/08/img_4538.jpgIMG_4538Business class on Malaysia Airlines is not what it used to behttps://brandconsultantasia.com/wp-content/uploads/2016/08/top-airlines.jpgtop airlinesWhilst Malaysia Airlines is restructuring it's brand is being sacrificedhttps://brandconsultantasia.com/wp-content/uploads/2016/08/netherlands-ukraine-plane-crash.jpgMAS brand touch pointsCustomer experiences must be improved at Malaysia Airlineshttps://brandconsultantasia.com/wp-content/uploads/2016/08/repeat-customers-are-more-likely-to-convert.pngrepeat-customers-are-more-likely-to-converthttps://brandconsultantasia.com/wp-content/uploads/2016/08/img_4530.jpgIMG_4530Branding means looking after your customers. If you do, why would they leave?2016-08-20T21:55:16+00:00monthlyhttps://brandconsultantasia.com/2016/08/17/volvo-needs-to-quickly-join-up-its-branding-dots/https://brandconsultantasia.com/wp-content/uploads/2016/08/volvo.jpgVOLVOWhat is the point of this ad?2016-09-05T13:56:18+00:00monthlyhttps://brandconsultantasia.com/2016/07/26/can-yuna-save-malaysia/2016-07-26T05:19:05+00:00monthlyhttps://brandconsultantasia.com/2016/07/20/the-rolls-royce-dawn-the-ultimate-branding-challenge-and-a-testament-to-branding/https://brandconsultantasia.com/wp-content/uploads/2016/07/rolls-royce-dawn-insert-art.jpgRolls Royce Dawn insert artYou won't want to give this to the Changkat valet guys!https://brandconsultantasia.com/wp-content/uploads/2016/07/rolls-dawn-rear-roof-up-xlarge_transwxad1gm8lge8bxwd4t8wbpl4yv5dnqsfcjx-4xspbh8.jpgRolls-Dawn-rear-roof-up-xlarge_trans++WxAd1Gm8LGe8bXWD4t8wbPL4yV5dNqsfCjX-4xSPbH8The Rolls Royce dawn - phew!2016-07-20T06:09:25+00:00monthlyhttps://brandconsultantasia.com/2016/07/13/another-malaysia-airlines-marketing-fail/https://brandconsultantasia.com/wp-content/uploads/2016/07/mas-lounge.jpgmas loungeThat's it? A page with standard information on the lounges?https://brandconsultantasia.com/wp-content/uploads/2016/07/img_4788.jpgIMG_4788why would anyone share this pointless tweet from Malaysia Airlines?2016-07-15T09:42:55+00:00monthlyhttps://brandconsultantasia.com/2016/06/29/a-kick-in-the-teeth-for-malaysias-advertising-industry/2016-06-29T11:21:51+00:00monthlyhttps://brandconsultantasia.com/2016/06/29/the-spat-between-airasia-and-malaysia-airports-is-damaging-both-brands-and-the-malaysia-nation-brand/https://brandconsultantasia.com/wp-content/uploads/2016/06/air-arabia.jpgair arabiaOther low cost carriers such as Air Arabia haven't tried to change airport names to LCCT2https://brandconsultantasia.com/wp-content/uploads/2016/06/liow-tiong-lai-transport-minister.jpgLiow Tiong Lai Transport MinisterMalaysia's transport minister2016-06-29T02:32:29+00:00monthlyhttps://brandconsultantasia.com/2016/06/21/airasia-needs-to-back-down-over-klia2-before-it-has-a-negative-impact-on-the-brand/https://brandconsultantasia.com/wp-content/uploads/2016/06/air_asia_boeing_737-300_malaysian_flag_mrd.jpgAir_Asia_Boeing_737-300_Malaysian_Flag_MRDNobody owes AirAsia anything2016-06-23T22:56:20+00:00monthlyhttps://brandconsultantasia.com/2016/06/20/is-this-another-malaysia-airlines-branding-fail/https://brandconsultantasia.com/wp-content/uploads/2016/06/img_4733.jpgIMG_4733Is this the right image for Malaysia Airlines to use in its latest campaign?2017-04-28T11:00:08+00:00monthlyhttps://brandconsultantasia.com/2016/06/17/calling-the-second-terminal-at-klia-lcct2-is-a-terrible-idea/https://brandconsultantasia.com/wp-content/uploads/2016/06/img_8715.jpgIMG_8715Why can't we do what everyone else does and have the airport name followed by the terminal number?https://brandconsultantasia.com/wp-content/uploads/2016/06/index.jpgindexKlia 2 doesn't really mean anything so we need to change ithttps://brandconsultantasia.com/wp-content/uploads/2016/06/ym_20141120_airasia_fernandes_620_413_100.jpgYM_20141120_airasia_fernandes_620_413_100Tan Sri Tony Fernandes. Charismatic but controversial and ill informed2016-06-17T06:16:16+00:00monthlyhttps://brandconsultantasia.com/2016/06/14/the-future-of-branding-is-debranding-well-maybe-but-first-you-need-to-know-what-is-branding/https://brandconsultantasia.com/wp-content/uploads/2016/06/debrand.jpgdebrandThe future of branding is debranding? Well maybe, but not if we're starting from the wrong place2016-06-14T01:46:11+00:00monthlyhttps://brandconsultantasia.com/2016/06/06/does-malaysia-airlines-understand-what-is-branding/https://brandconsultantasia.com/wp-content/uploads/2016/06/marketing-faii-take-a-sheet-in-the-pool1.jpgMarketing-FaiI-take-a-sheet-in-the-pool1If English isn't your 1st language and you are creating ads in English, spend the money on a proof reader or this could happen to youhttps://brandconsultantasia.com/wp-content/uploads/2016/06/mas-twitter-ad.jpgmas twitter adThis Malaysia Airlines Twitter ad is nonsense2016-06-07T23:04:25+00:00monthlyhttps://brandconsultantasia.com/2016/06/07/how-to-spot-a-shit-brand-consultant/https://brandconsultantasia.com/wp-content/uploads/2016/06/9mbvmpi.jpg9mBvMpiWho needs logic when you can pay for for inflated bullshit?https://brandconsultantasia.com/wp-content/uploads/2016/06/ritson_video.jpgRitson_videoMark Ritson - more gongs than just about everyone2016-06-07T08:23:36+00:00monthlyhttps://brandconsultantasia.com/2016/06/06/stop-advertising-start-branding-the-first-book-to-help-malaysian-singaporean-and-other-asian-firms-build-brands-that-not-only-survive-but-thrive/https://brandconsultantasia.com/wp-content/uploads/2016/06/untitled.jpgUntitledConsumers in Malaysia are being ambushed by firms trying to get their attention.2016-06-06T03:10:52+00:00monthlyhttps://brandconsultantasia.com/2016/05/20/16-brands-that-died-went-to-brand-heaven-and-later-came-back-to-life/https://brandconsultantasia.com/wp-content/uploads/2016/05/moleskin.jpgmoleskinMoleskin died, went to heaven, came back 10 years later and now earns £76 million a year2016-05-20T00:44:34+00:00monthlyhttps://brandconsultantasia.com/2016/05/19/who-are-the-advertising-industrys-biggest-wankers/https://brandconsultantasia.com/wp-content/uploads/2016/05/2.jpg2You can even share your impressive award with a friend.https://brandconsultantasia.com/wp-content/uploads/2016/05/handy-awards.jpghandy awardsProudly display this award in your reception area2016-05-19T05:49:32+00:00monthlyhttps://brandconsultantasia.com/2016/05/10/want-to-future-proof-your-brand-you-wont-do-it-with-an-advertising-campaign/2016-12-29T08:45:21+00:00monthlyhttps://brandconsultantasia.com/2016/04/23/together-we-are-rebuilding-the-malaysia-airlines-brand/https://brandconsultantasia.com/wp-content/uploads/2016/04/335dff6800000578-3552053-image-a-1_1461262921477.jpg335DFF6800000578-3552053-image-a-1_1461262921477branding is not about the big idea, its about experiences2016-04-23T04:02:02+00:00monthlyhttps://brandconsultantasia.com/2016/04/21/is-this-the-first-glimpse-of-the-new-malaysia-airlines-brand/https://brandconsultantasia.com/wp-content/uploads/2016/04/mas.jpgMASRebuilding the Malaysia Airlines brand, one baby step at a time.2016-04-21T09:12:53+00:00monthlyhttps://brandconsultantasia.com/2016/04/19/is-the-malaysia-airlines-ceo-going-to-resign-after-only-a-year/2016-04-19T12:13:22+00:00monthlyhttps://brandconsultantasia.com/2016/04/14/mcdonalds-ad-from-australia-nails-the-dad-daughter-relationship-but-so/2016-04-14T06:16:34+00:00monthlyhttps://brandconsultantasia.com/2016/04/14/how-to-make-advertising-better-and-better/https://brandconsultantasia.com/wp-content/uploads/2016/04/htmbaaab_front-cover.jpgHTMBAAAB_Front-CoverMake it better or bin it2016-04-14T11:27:23+00:00monthlyhttps://brandconsultantasia.com/2016/04/12/stop-advertising-start-branding-is-in-all-good-bookshops-now/https://brandconsultantasia.com/wp-content/uploads/2016/04/img_4525.jpgIMG_4525Stop Advertising Start Branding. Asia's business book of the year2016-04-13T10:30:20+00:00monthlyhttps://brandconsultantasia.com/2016/03/22/rapidkl-and-a-branding-own-goal/https://brandconsultantasia.com/wp-content/uploads/2016/03/ff.jpgffOnce the story gained traction online, instead of participating, Rapidkl went awolhttps://brandconsultantasia.com/wp-content/uploads/2016/03/484_10207839269553335_6748678063092158653_n.jpg484_10207839269553335_6748678063092158653_nNot a good idea to sit in the disabled/special needs seatshttps://brandconsultantasia.com/wp-content/uploads/2016/03/untitled.jpgUntitledGreat question Evelyn2016-08-05T05:09:32+00:00monthlyhttps://brandconsultantasia.com/2016/03/17/where-is-malaysia-in-terms-of-world-happiness/https://brandconsultantasia.com/wp-content/uploads/2016/03/world-happiness-report1.jpgworld happiness reportDenmark top of the world happiness indexhttps://brandconsultantasia.com/wp-content/uploads/2016/03/world-happiness-report.jpgworld happiness report2016-03-17T02:12:08+00:00monthlyhttps://brandconsultantasia.com/2016/03/17/malaysia-airlines-and-the-malaysia-nation-brand/https://brandconsultantasia.com/wp-content/uploads/2016/03/malaysia-nation-brand.jpgMalaysia nation brandMany nation brands are victims of the politician's need for quick wins2016-03-17T00:45:43+00:00monthlyhttps://brandconsultantasia.com/2016/03/11/mazda-should-stop-advertising-start-branding/https://brandconsultantasia.com/wp-content/uploads/2016/03/ads-800px-001.jpgMazda Malaysia adSeriously, what is this ad saying?https://brandconsultantasia.com/wp-content/uploads/2016/03/protonlogo.jpgnew proton logoIt'll take more than a new logo and a dubious tagline to stop Proton's slide2016-03-11T07:44:33+00:00monthlyhttps://brandconsultantasia.com/2016/03/07/the-proton-brand-is-in-trouble-can-it-survive/2016-03-06T23:40:05+00:00monthlyhttps://brandconsultantasia.com/2016/02/25/lexus-fails-with-its-website/https://brandconsultantasia.com/wp-content/uploads/2016/02/lexus.jpglexusAt least TRY to make your content real and believable2016-02-29T06:16:28+00:00monthlyhttps://brandconsultantasia.com/2016/02/24/malaysia-to-ban-cigarette-brand-names/https://brandconsultantasia.com/wp-content/uploads/2016/02/stopsmoking03.jpgstopsmoking03Smoking statistics in Malaysia2016-02-24T01:03:32+00:00monthlyhttps://brandconsultantasia.com/2016/02/03/what-do-you-need-a-creative-agency-or-a-brand-consultancy/https://brandconsultantasia.com/wp-content/uploads/2016/02/bveg-fgcqai6lgx.jpgBvEg-FGCQAI6lGXToo many CEOs are seduced by the creative industry2016-02-03T02:20:00+00:00monthlyhttps://brandconsultantasia.com/2016/01/14/an-open-letter-to-tan-sri-azman-mokhtar-on-the-malaysia-airlines-rebrand/https://brandconsultantasia.com/wp-content/uploads/2016/01/istock_000010650956small.jpgiStock_000010650956SmallBroadcasting corporate driven messages across mass media is not brandinghttps://brandconsultantasia.com/wp-content/uploads/2016/01/tan-sri-dato-azman-bin-hj-mokhtar.jpgTan-Sri-Dato-Azman-bin-Hj-MokhtarTS Azman Mokhtar2016-06-22T10:35:32+00:00monthlyhttps://brandconsultantasia.com/2016/01/13/is-malaysia-airlines-serious-about-rebuilding-its-brand/https://brandconsultantasia.com/wp-content/uploads/2016/01/untitled.jpgUntitledMAB needs to focus on delivering on the promises it is making not slashing prices2016-02-26T14:58:12+00:00monthlyhttps://brandconsultantasia.com/2016/01/12/malaysia-airlines-must-find-new-ways-to-restore-confidence-in-the-ailing-brand/https://brandconsultantasia.com/wp-content/uploads/2016/01/mas.jpgmasMalaysia Airlines - is this how you restore confidence in an airline?2016-01-12T01:21:22+00:00monthlyhttps://brandconsultantasia.com/2016/01/08/why-you-need-to-invest-in-social-media-today/https://brandconsultantasia.com/wp-content/uploads/2016/01/2fdaff5200000578-3387606-tom_dodds_25_purchased_a_chef_s_special_avocado_and_crayfish_wra-a-29_1452117232920.jpg2FDAFF5200000578-3387606-Tom_Dodds_25_purchased_a_Chef_s_Special_avocado_and_crayfish_wra-a-29_1452117232920The right people in the right place can do wonders for your brand2016-01-08T05:41:36+00:00monthlyhttps://brandconsultantasia.com/2015/12/21/malaysia-airlines-has-a-new-competitor-or-does-it/https://brandconsultantasia.com/wp-content/uploads/2015/12/rayani.jpgrayaniCEO says full fledged airline, website says LCC. First rule of branding, know what you are.https://brandconsultantasia.com/wp-content/uploads/2015/12/img-20151124-wa0004.jpgIMG-20151124-WA0004LCC or full service carrier?2015-12-21T09:08:51+00:00monthlyhttps://brandconsultantasia.com/2015/12/16/is-malaysia-airlines-turning-the-branding-corner/https://brandconsultantasia.com/wp-content/uploads/2015/12/img_4059.jpgIMG_4059This livery is celebrating an event in 2012. It's time to apply the current livery.2015-12-16T09:22:05+00:00monthlyhttps://brandconsultantasia.com/2015/12/03/malaysia-airlines-offloads-key-routes-to-emirates/2015-12-03T00:42:52+00:00monthlyhttps://brandconsultantasia.com/2015/12/01/the-new-malaysia-airlines-brand-is-to-be-launched-this-month/https://brandconsultantasia.com/wp-content/uploads/2015/12/20140314_185642.jpg20140314_185642Pre meal nuts on Emirateshttps://brandconsultantasia.com/wp-content/uploads/2015/12/img_2956.jpgIMG_2956The current snack offering to Malaysia Airlines business class passengers on the A380https://brandconsultantasia.com/wp-content/uploads/2015/12/mueller-mab-ceo.jpgChristoph MuellerThe strain is evident on the face of Malaysia Airlines CEO Christoph Mueller2023-06-26T20:04:03+00:00monthlyhttps://brandconsultantasia.com/2015/11/14/which-is-your-favourite-2015-christmas-ad/2015-11-14T06:02:15+00:00monthlyhttps://brandconsultantasia.com/2015/10/08/facebook-malaysia-ad-is-not-real-but-is-that-bad/https://brandconsultantasia.com/wp-content/uploads/2015/10/1897928_10152254617234976_1933815942_n.jpg1897928_10152254617234976_1933815942_nNot a real Aston Martin ad2015-11-29T03:24:53+00:00monthlyhttps://brandconsultantasia.com/2015/09/17/luxury-brands-look-to-digital-to-attract-generation-aaa/2015-09-16T23:30:39+00:00monthlyhttps://brandconsultantasia.com/2015/09/09/communication-is-key-to-a-successful-malaysia-airlines-rebrand/2015-09-09T04:15:03+00:00monthlyhttps://brandconsultantasia.com/2015/09/09/seriously-is-todayishere-the-new-malaysia-airlines-tagline/2015-09-12T04:51:01+00:00monthlyhttps://brandconsultantasia.com/2015/09/04/where-is-the-new-malaysia-airlines-brand/https://brandconsultantasia.com/wp-content/uploads/2015/09/malaysia-20140926044658726.jpgmalaysia-20140926044658726The last throw of the dice for the national carrier of Malaysia, a country that desperately needs some good newshttps://brandconsultantasia.com/wp-content/uploads/2015/09/ch4-transformed.jpgCHRISTOPHER MUELLER / MABMalaysia Airlines CEO greeting passengers on the first day of the new company Pic credit: NSTP/Aizuddin Saadhttps://brandconsultantasia.com/wp-content/uploads/2015/09/mas-complaint.jpgmas complaintHas anything been done to improve the Malaysia Airlines experience?https://brandconsultantasia.com/wp-content/uploads/2015/09/img_3579.jpgIMG_3579Unlikely to inspire confidence in the Malaysia Airlines brand2015-09-04T01:01:53+00:00monthlyhttps://brandconsultantasia.com/2015/08/19/do-you-need-a-logo-for-your-brand/2015-08-19T04:45:04+00:00monthlyhttps://brandconsultantasia.com/2015/07/27/are-you-wasting-good-money-on-bad-advertising/https://brandconsultantasia.com/wp-content/uploads/2015/07/11705135_10155821247830416_2670629538737281677_n.jpg11705135_10155821247830416_2670629538737281677_nhttps://brandconsultantasia.com/wp-content/uploads/2015/07/10524622_10155821155535416_8449417274182564236_n.jpg10524622_10155821155535416_8449417274182564236_nShare or reconnect?https://brandconsultantasia.com/wp-content/uploads/2015/07/11218072_10155821155380416_7420016036015256668_n.jpg11218072_10155821155380416_7420016036015256668_nhttps://brandconsultantasia.com/wp-content/uploads/2015/07/11698640_10155821247650416_1348248290595925206_n.jpg11698640_10155821247650416_1348248290595925206_n2015-07-26T23:49:50+00:00monthlyhttps://brandconsultantasia.com/2015/07/13/this-ramadhan-coca-cola-wants-you-to-leave-your-prejudices-at-home/2015-07-13T05:29:26+00:00monthlyhttps://brandconsultantasia.com/2015/07/03/can-we-have-more-positive-tourism-friendly-news-reports-please/https://brandconsultantasia.com/wp-content/uploads/2015/07/man-reading-newspaper-clip-art.jpgman-reading-newspaper-clip-art2015-07-03T05:26:09+00:00monthlyhttps://brandconsultantasia.com/2015/07/02/100-brilliant-ads-but-are-they-relevant/https://brandconsultantasia.com/wp-content/uploads/2015/07/cache.jpgcacheCache Singapore aims to grow the parent company's database of contacts.https://brandconsultantasia.com/wp-content/uploads/2015/07/celcom-broadband.jpgcelcom broadbandIs this a brilliant ad?https://brandconsultantasia.com/wp-content/uploads/2015/07/ad-spend.jpgad spendhttps://brandconsultantasia.com/wp-content/uploads/2015/07/volkswagensafari.jpgVolkswagensafariIs this a good ad?https://brandconsultantasia.com/wp-content/uploads/2015/07/pineapple-magazine.jpgpineapple magazinenot selling airbnb but travel2021-01-23T06:10:24+00:00monthlyhttps://brandconsultantasia.com/2015/06/10/5-reasons-why-advertising-doesnt-work/2015-06-10T02:54:20+00:00monthlyhttps://brandconsultantasia.com/2015/06/03/as-it-rebrands-malaysia-airlines-cannot-make-mistakes-such-as-this/https://brandconsultantasia.com/wp-content/uploads/2015/06/mas-vacancy.jpgmas vacancy2 days after sending out termination letters to 6,000 staff, MAS is advertising for new staff2015-06-03T08:41:03+00:00monthlyhttps://brandconsultantasia.com/2015/06/02/the-rebranding-of-mas-has-already-started-and-first-impressions-are-good/https://brandconsultantasia.com/wp-content/uploads/2015/06/connected-community.jpgconnected-communityThe new culture of MAS must be connected not aloofhttps://brandconsultantasia.com/wp-content/uploads/2015/06/index.jpgindexChristoph Mueller leading the MAS rebrand2016-12-20T14:04:50+00:00monthlyhttps://brandconsultantasia.com/2015/06/01/itll-take-more-than-creepy-campaigns-to-increase-visitor-arrivals-to-thailand/2015-06-01T09:03:57+00:00monthlyhttps://brandconsultantasia.com/2015/05/24/advertising-is-in-crisis/2015-07-04T02:53:32+00:00monthlyhttps://brandconsultantasia.com/2015/05/15/can-christoph-mueller-rebuild-the-mas-brand/https://brandconsultantasia.com/wp-content/uploads/2015/05/emirates-a380-cabin-crew-serving-champagne-in-onboard-lounge-990x500.jpgEmirates-A380-Cabin-Crew-serving-champagne-in-Onboard-Lounge-990x500At least Malaysia Airlines passengers can use this on flights to Europehttps://brandconsultantasia.com/wp-content/uploads/2015/05/images.jpgimages'Truly valuable products and services'2015-06-01T15:20:19+00:00monthlyhttps://brandconsultantasia.com/2015/05/01/is-this-the-last-throw-of-the-dice-for-malaysia-airlines/https://brandconsultantasia.com/wp-content/uploads/2015/05/mas-advertising-overkill.jpgmas advertising overkillCarpet bombing consumers with weak advertising will not rebrand MAS2015-05-25T09:39:15+00:00monthlyhttps://brandconsultantasia.com/2015/04/20/where-are-all-the-global-asian-brands/https://brandconsultantasia.com/wp-content/uploads/2015/04/images.jpgimagesXiaomi. Delivering value at every touchpoint but spending very little on traditional mediahttps://brandconsultantasia.com/wp-content/uploads/2015/04/changgreen_51150a7cd677e.jpgchanggreen_51150a7cd677eChang sponsors Everton and Liverpool Football Clubshttps://brandconsultantasia.com/wp-content/uploads/2015/04/sony-xperia-curve-concept_1.jpgSony-Xperia-Curve-concept_1Isn't Sony a global Asian Brand?2015-04-20T06:41:14+00:00monthlyhttps://brandconsultantasia.com/2015/04/15/is-it-right-for-malaysia-airlines-to-be-selling-insurance/https://brandconsultantasia.com/wp-content/uploads/2015/04/mas-insure.jpgmas insureDoes MAS send the right message by selling insurance?2015-05-25T17:52:00+00:00monthlyhttps://brandconsultantasia.com/2015/03/26/humanising-your-brand-on-social-media/https://brandconsultantasia.com/wp-content/uploads/2015/03/greggs-3.jpggreggs 3Google responded in the same manner making the whole experience positive for everyonehttps://brandconsultantasia.com/wp-content/uploads/2015/03/greggs2.jpggreggs2Rather than complain, the brand engaged positively with Googlehttps://brandconsultantasia.com/wp-content/uploads/2015/03/greggs1.jpggreggs1A customer complained about a brand in the UK2015-03-26T01:52:45+00:00monthlyhttps://brandconsultantasia.com/2015/02/27/customer-loyalty-builds-brands/https://brandconsultantasia.com/wp-content/uploads/2015/02/polite1.jpgPolite1Good customer service builds brandshttps://brandconsultantasia.com/wp-content/uploads/2015/02/images.jpgimagesWe want to be part of all the brands we live with2015-02-27T01:11:50+00:00monthlyhttps://brandconsultantasia.com/2015/02/26/15-things-you-didnt-know-about-tripadvisor/2015-02-26T01:39:59+00:00monthlyhttps://brandconsultantasia.com/2015/01/19/is-this-where-my-love-affair-with-the-bmw-brand-ends/https://brandconsultantasia.com/wp-content/uploads/2015/01/bmw-parts.jpgbmw partsAt BMW it would seem longevity is up to 2.5 yearshttps://brandconsultantasia.com/wp-content/uploads/2015/01/525.jpg525525i ate up the miles between Bahrain and Riyadhhttps://brandconsultantasia.com/wp-content/uploads/2015/01/bmw-635csi.jpgbmw-635csiBMW 635csi2017-11-15T00:18:00+00:00monthlyhttps://brandconsultantasia.com/2014/12/19/the-interview-is-this-the-best-marketing-campaign-of-the-year/2014-12-20T03:28:38+00:00monthlyhttps://brandconsultantasia.com/2014/12/04/rebranding-malaysia-airlines-starts-here/https://brandconsultantasia.com/wp-content/uploads/2014/12/mas-boris-flight.jpgmas boris flightMAS crew perform admirably in difficult situation2015-05-26T12:21:55+00:00monthlyhttps://brandconsultantasia.com/2014/11/28/i-hate-thailand/2014-12-02T00:45:47+00:00monthlyhttps://brandconsultantasia.com/2014/11/25/real-world-examples-of-how-to-cost-effectively-use-social-media-to-build-your-brand/https://brandconsultantasia.com/wp-content/uploads/2014/11/broadcast.jpgbroadcastDoes it make sense in the social economy?2014-11-25T06:27:22+00:00monthlyhttps://brandconsultantasia.com/2014/11/24/brands-have-a-responsibility-to-tell-consumers-the-truth-about-their-products/2014-11-30T10:11:52+00:00monthlyhttps://brandconsultantasia.com/2014/11/19/slashing-prices-has-not-helped-rebuild-the-mas-brand/2014-11-19T02:21:21+00:00monthlyhttps://brandconsultantasia.com/2014/11/14/can-an-unusual-christmas-tv-commercial-save-a-luxury-brand/2014-11-19T02:28:38+00:00monthlyhttps://brandconsultantasia.com/2014/10/24/a-starting-point-for-social-media-usage-in-your-branding-strategy/2014-10-24T14:35:46+00:00monthlyhttps://brandconsultantasia.com/2014/09/23/hotlink-advertising-needs-to-be-better-than-this/2014-09-23T11:56:50+00:00monthlyhttps://brandconsultantasia.com/2014/09/12/you-can-always-shock-viewers-into-buying-your-brand/2014-09-12T01:58:33+00:00monthlyhttps://brandconsultantasia.com/2014/09/11/working-with-the-police-to-build-a-brand/2014-09-11T06:48:58+00:00monthlyhttps://brandconsultantasia.com/2014/09/03/has-the-malaysia-airlines-marketing-department-lost-the-plot/https://brandconsultantasia.com/wp-content/uploads/2014/09/tasteless-ford-ad.jpgtasteless ford adTasteless Ford ad forces agency to sack executivehttps://brandconsultantasia.com/wp-content/uploads/2014/09/mas.jpgmasPoorly conceived ads like this are terribly insensitive2024-10-30T22:39:39+00:00monthlyhttps://brandconsultantasia.com/2014/09/02/slashing-prices-will-not-rebuild-trust-in-mas-6-top-tactics-to-resuscitate-the-mas-brand/https://brandconsultantasia.com/wp-content/uploads/2014/09/sale-tags.jpgsale-tagsSlashing prices won't build confidence in the MAS brandhttps://brandconsultantasia.com/wp-content/uploads/2014/09/mas-online-ad.jpgMAS online adHardly a compelling tagline or call to actionhttps://brandconsultantasia.com/wp-content/uploads/2014/09/mas-questionairre.jpgMAS questionairreGood to know but how useful is the data?2015-04-19T07:02:32+00:00monthlyhttps://brandconsultantasia.com/2014/07/27/a-real-time-example-of-whats-wrong-with-the-malaysia-airlines-brand/https://brandconsultantasia.com/wp-content/uploads/2014/07/mas-lounge.jpgmas loungeThe pathetic sign stating there will be no flight announcements2014-07-28T15:55:42+00:00monthlyhttps://brandconsultantasia.com/2014/07/11/sexist-safety-video-helps-build-airline-brand/2014-07-16T06:50:37+00:00monthlyhttps://brandconsultantasia.com/2014/05/29/do-nation-or-city-brand-rankings-offer-any-real-value/2014-05-31T04:33:31+00:00monthlyhttps://brandconsultantasia.com/2014/05/28/10-things-to-do-to-save-the-malaysia-airlines-brand/https://brandconsultantasia.com/wp-content/uploads/2014/05/34dc2_0002.png34dc2_0002Mass media advertising does not build brands. THe sooner MAS understands this, the betterhttps://brandconsultantasia.com/wp-content/uploads/2014/05/1.jpg1Used properly, the MAS FFP database is a potential revenue gold minehttps://brandconsultantasia.com/wp-content/uploads/2014/05/economist-consumer-power.jpgeconomist-consumer-powerYou can't build a brand using mass media so stop trying to do sohttps://brandconsultantasia.com/wp-content/uploads/2014/05/mas.jpgMASMAS is not a bad airlinehttps://brandconsultantasia.com/wp-content/uploads/2014/05/malaysia_airlines_14082013_400_238_70.jpgmalaysia_airlines_14082013_400_238_70MAS wants to sell 2 A380s, reducing the fleet to 4 despite once ordering 60https://brandconsultantasia.com/wp-content/uploads/2014/05/index.jpgindexMAS weren't ready for the ferocity of the global media2016-10-04T05:21:31+00:00monthlyhttps://brandconsultantasia.com/2014/04/08/another-example-of-how-consumers-are-building-destination-brands/https://brandconsultantasia.com/wp-content/uploads/2014/04/singapore_merlion_bct.jpgSingapore_Merlion_BCTThe Merlion, popular with tourists in Singaporehttps://brandconsultantasia.com/wp-content/uploads/2014/04/nyc_-_guggenheim_museum.jpgNYC_-_Guggenheim_MuseumThe most phtographed landmark in the world2014-04-28T04:23:15+00:00monthlyhttps://brandconsultantasia.com/2014/03/03/how-malaysia-airlines-can-rebuild-its-troubled-brand/https://brandconsultantasia.com/wp-content/uploads/2014/03/chart.jpgchartPremium passenger numbers appear flathttps://brandconsultantasia.com/wp-content/uploads/2014/03/mas-logoredblue_new.jpgMAS Logo-2https://brandconsultantasia.com/wp-content/uploads/2014/03/mas-home-page.jpgmas home pageWhy is it so hard to fill in the 'to' and 'from' fields?2014-09-25T14:04:39+00:00monthlyhttps://brandconsultantasia.com/2014/02/21/how-to-get-the-competition-to-advertise-your-brand/2014-02-23T23:32:46+00:00monthlyhttps://brandconsultantasia.com/2013/05/31/digital-consumption-by-consumers-will-determine-the-success-or-failure-of-your-brand/https://brandconsultantasia.com/wp-content/uploads/2013/05/5-trends-in-european-digital-consumption_519d82a41e194.jpg5-trends-in-european-digital-consumption_519d82a41e194Are you ready for how digital is changing the way consumers interact with brands?2014-02-07T01:15:35+00:00monthlyhttps://brandconsultantasia.com/2014/02/07/old-fashioned-marketing-wont-help-wonda-achieve-20-market-share-in-malaysia/https://brandconsultantasia.com/wp-content/uploads/2014/02/img_15761.jpgIMG_1576Typical Wonda print adhttps://brandconsultantasia.com/wp-content/uploads/2014/02/img_1590.jpgIMG_1590https://brandconsultantasia.com/wp-content/uploads/2014/02/img_1582.jpgIMG_1582https://brandconsultantasia.com/wp-content/uploads/2014/02/wonda-coffee-fb.jpgwonda coffee fb pageI wonder why Wonda isn't using FB to launch itself2016-06-05T04:48:38+00:00monthlyhttps://brandconsultantasia.com/2013/05/05/stop-advertising-and-start-branding/https://brandconsultantasia.com/wp-content/uploads/2013/05/feedback-loop-diagram.jpgFeedback Loop diagramShare research data, not just the good stuff!https://brandconsultantasia.com/wp-content/uploads/2013/05/quote_comm-audits.gifQuote_Comm-AuditsToo many so called brand strategies are really just pointless journeys to unknown destinationshttps://brandconsultantasia.com/wp-content/uploads/2013/05/internal-brand.jpginternal brandAn Internal brand audit is a key component of any brand strategy, when did you last carry out an Internal brand audit?https://brandconsultantasia.com/wp-content/uploads/2013/05/istock_000014901205medium.jpgiStock_000014901205MediumIn a noisy world, is a traditional approach to building a brand going to make you stand out?https://brandconsultantasia.com/wp-content/uploads/2013/05/brandaudit.jpgbrandauditIn the social economy, a brand audit is the first step to building a brand2014-01-23T09:34:23+00:00monthlyhttps://brandconsultantasia.com/2014/01/02/1747/https://brandconsultantasia.com/wp-content/uploads/2014/01/blackberry-8700-vs-7290.jpgblackberry-8700-vs-7290BlackBerry was once the 3rd biggest manufacturer of mobile devices. Will it make it to 2015?https://brandconsultantasia.com/wp-content/uploads/2014/01/dell.jpgdellNot anymore2014-01-27T07:30:13+00:00monthlyhttps://brandconsultantasia.com/2013/12/21/chuck-norris-releases-a-van-damme-volvo-festive-spoof/2013-12-21T00:28:14+00:00monthlyhttps://brandconsultantasia.com/2013/12/17/a-round-up-of-the-top-christmas-ads-from-the-uk/2013-12-17T03:01:48+00:00monthlyhttps://brandconsultantasia.com/2013/12/12/you-may-have-to-perform-miracles-to-make-your-brand-stand-out-at-christmas/2013-12-12T07:50:51+00:00monthlyhttps://brandconsultantasia.com/2013/12/04/is-this-the-scariest-tyre-commercial-of-all-time/2013-12-04T02:10:22+00:00monthlyhttps://brandconsultantasia.com/2013/11/19/volvo-truck-commercial-goes-viral-but-will-it-help-build-the-brand/2014-05-10T07:33:11+00:00monthlyhttps://brandconsultantasia.com/2013/10/31/virgin-america-safety-video-raises-the-bar-for-airline-brand-content/https://brandconsultantasia.com/wp-content/uploads/2013/10/virgin.jpgvirgin2013-10-31T02:34:58+00:00monthlyhttps://brandconsultantasia.com/2013/10/25/10-reasons-why-you-should-use-video-to-build-your-brand/2013-10-25T00:49:11+00:00monthlyhttps://brandconsultantasia.com/2013/10/23/new-phones-new-owner-wont-save-the-nokia-brand/https://brandconsultantasia.com/wp-content/uploads/2013/10/window.jpgwindowWindows mobile may bury the brandhttps://brandconsultantasia.com/wp-content/uploads/2013/10/lumia.jpglumiaRight phone, wrong OS2013-10-23T05:43:25+00:00monthlyhttps://brandconsultantasia.com/2013/10/18/malaysia-airlines-achieve-1-million-likes-on-facebook/2013-10-18T14:50:30+00:00monthlyhttps://brandconsultantasia.com/2013/10/18/was-the-new-yahoo-logo-the-most-underwhelming-brand-related-event-of-the-year/https://brandconsultantasia.com/wp-content/uploads/2013/10/yahoo-logo.jpgyahoo logoThe new Yahoo logo at work. Whimsical yet sophisticated or barely noticable?2013-10-17T23:48:21+00:00monthlyhttps://brandconsultantasia.com/2013/10/17/you-need-to-track-the-reputation-of-your-brand-online-infographic/https://brandconsultantasia.com/wp-content/uploads/2013/10/reputation-management-infograph.pngReputation-Management-InfographTracking your reputation online has never been more important2013-10-17T01:19:45+00:00monthlyhttps://brandconsultantasia.com/2013/10/09/great-example-of-how-to-use-video-to-build-interest-in-a-brand/2013-10-10T02:04:08+00:00monthlyhttps://brandconsultantasia.com/2013/10/01/poor-database-management-can-destroy-your-brands-credibility/https://brandconsultantasia.com/wp-content/uploads/2013/10/email-2.jpgemail 2Who is responsible for boilers? Are you serious?https://brandconsultantasia.com/wp-content/uploads/2013/10/poor-database-usage-will-destroy-your-brands-credibility.jpgpoor database usage will destroy your brand's credibilityNot quite relevant to brand consultants2013-10-01T10:02:54+00:00monthlyhttps://brandconsultantasia.com/2013/09/28/travel-related-brands-especially-luxury-brands-need-to-be-doing-social/https://brandconsultantasia.com/wp-content/uploads/2013/09/travel-brands-and-social.pngtravel-brands and socialTravel brands are investing in social because that's where their prospects and customers are spending their time2013-09-28T09:39:09+00:00monthlyhttps://brandconsultantasia.com/2013/09/21/advertising-agencies-in-asia-call-their-work-crap/https://brandconsultantasia.com/wp-content/uploads/2013/09/crap-sign-640x360.jpgcrap.sign.640x360Advertising in Asia is crap2013-11-23T10:57:29+00:00monthlyhttps://brandconsultantasia.com/2013/09/18/endless-possibilities-have-ceased-to-be-endless/https://brandconsultantasia.com/wp-content/uploads/2013/09/ep-canx.jpgEP CANX2013-09-18T05:49:19+00:00monthlyhttps://brandconsultantasia.com/2013/09/18/new-audi-short-film-sends-carrie-mathison-to-jail/2013-09-18T00:43:38+00:00monthlyhttps://brandconsultantasia.com/2013/09/12/5-lessons-to-be-learned-from-the-endless-possibilities-branding-blunder/https://brandconsultantasia.com/wp-content/uploads/2013/09/malaysia-endless-possibilities.jpgmalaysia-endless-possibilitiesMalaysia tagline: Dead in the waterhttps://brandconsultantasia.com/wp-content/uploads/2013/09/ep.jpgep13 million results requires some investigation before acceptance2013-11-28T09:14:05+00:00monthlyhttps://brandconsultantasia.com/2013/09/10/case-studies-of-how-two-malaysian-brands-used-technology-in-a-crisis/https://brandconsultantasia.com/wp-content/uploads/2013/09/cem2.jpgcem2https://brandconsultantasia.com/wp-content/uploads/2013/09/cem1.jpgcem1Openness and transparency, success factors for social mediahttps://brandconsultantasia.com/wp-content/uploads/2013/09/syabas.jpgsyabasPlease listen to us but don't ask us anythinghttps://brandconsultantasia.com/wp-content/uploads/2013/09/syabas2.jpgsyabas2No followers makes it hard to use Twitter effectivelyhttps://brandconsultantasia.com/wp-content/uploads/2013/09/syabas3.jpgsyabas3Not really helpful2014-06-24T17:40:10+00:00monthlyhttps://brandconsultantasia.com/2013/09/09/mca-needs-to-work-on-how-it-communicates-its-brand/2013-09-09T13:37:26+00:00monthlyhttps://brandconsultantasia.com/2013/09/06/how-to-develop-a-measurable-content-marketing-plan/https://brandconsultantasia.com/wp-content/uploads/2013/09/how_to_measure_content_marketing_infographic.jpgHow_to_Measure_Content_Marketing_Infographic2013-09-06T07:08:58+00:00monthlyhttps://brandconsultantasia.com/2013/09/06/great-advertising-should-help-build-a-relationship/2013-09-17T01:01:11+00:00monthlyhttps://brandconsultantasia.com/2013/09/05/back-to-the-drawing-board-for-brand-malaysia/2014-07-16T02:39:38+00:00monthlyhttps://brandconsultantasia.com/2013/09/02/why-the-tagline-endless-possibilities-doesnt-matter/2013-09-17T01:05:37+00:00monthlyhttps://brandconsultantasia.com/2013/09/02/should-you-pay-those-who-influence-others/2013-09-02T08:37:01+00:00monthlyhttps://brandconsultantasia.com/2013/08/30/malaysia-airlines-needs-to-up-its-branding-game/https://brandconsultantasia.com/wp-content/uploads/2013/08/mas.jpgmashttps://brandconsultantasia.com/wp-content/uploads/2013/08/mas1.jpgmas12013-09-02T06:41:09+00:00monthlyhttps://brandconsultantasia.com/2013/08/30/endless-possibilities-has-endless-potential/https://brandconsultantasia.com/wp-content/uploads/2013/08/vmyfb.jpgvmyfbVMY 2014 FB pagehttps://brandconsultantasia.com/wp-content/uploads/2013/08/you-tube-search.jpgyou tube searchyou tube search of 'endless possibilities'https://brandconsultantasia.com/wp-content/uploads/2013/08/malaysia-my.jpgmalaysia.myThe malaysia.my home pagehttps://brandconsultantasia.com/wp-content/uploads/2013/08/sagada-2010-marlboro-country-endless-possibilities.jpgsagada-2010-marlboro-country-endless-possibilities2014-08-05T21:17:32+00:00monthlyhttps://brandconsultantasia.com/2013/08/26/how-to-make-the-malaysia-nation-brand-strategy-successful/2013-09-01T20:03:55+00:00monthlyhttps://brandconsultantasia.com/2013/08/23/building-the-malaysia-nation-brand-requires-a-strategic-approach/https://brandconsultantasia.com/wp-content/uploads/2013/08/main_jz_2208_p14a.jpgmain_jz_2208_p14aThe new Malaysia logo (thanks to thestar.com.my)2013-09-17T01:08:03+00:00monthlyhttps://brandconsultantasia.com/2013/08/23/branding-taking-the-mundane-and-making-it-interesting/2013-08-23T00:19:15+00:00monthlyhttps://brandconsultantasia.com/2013/08/17/what-is-the-greatest-brand-ever/2013-08-21T09:38:55+00:00monthlyhttps://brandconsultantasia.com/2013/08/19/further-proof-that-you-need-twitter-to-build-your-brand/2013-08-20T12:02:44+00:00monthlyhttps://brandconsultantasia.com/2013/07/25/social-media-in-action-a-case-study/2013-07-25T05:23:34+00:00monthlyhttps://brandconsultantasia.com/2013/07/22/infographic-the-history-of-marketing/https://brandconsultantasia.com/wp-content/uploads/2013/07/the-history-of-marketing-hubspot-resized-600.jpgthe-history-of-marketing-HUBSPOT-resized-600The history of marketing2013-07-22T06:34:12+00:00monthlyhttps://brandconsultantasia.com/2013/07/16/proton-must-fast-track-new-branding-tactics/https://brandconsultantasia.com/wp-content/uploads/2013/07/customer-service-auto.jpgcustomer service autoProton must accelerate its customer service programme2013-09-10T07:22:10+00:00monthlyhttps://brandconsultantasia.com/2013/06/25/brilliant-ads-dont-improve-toyota-sales-in-australia/2013-06-25T06:54:45+00:00monthlyhttps://brandconsultantasia.com/2013/06/24/five-steps-to-creating-a-ceo-brand/2013-06-24T02:30:41+00:00monthlyhttps://brandconsultantasia.com/2013/06/20/malaysia-airlines-wont-return-to-profitability-with-bland-boring-tv-commercials/https://brandconsultantasia.com/wp-content/uploads/2013/06/img_12131.jpgIMG_1213Does this make you uneasy?https://brandconsultantasia.com/wp-content/uploads/2013/06/img_1214.jpgIMG_1214Sitting on the dock of the bay, suitcase in my hand2014-03-09T14:46:35+00:00monthlyhttps://brandconsultantasia.com/2013/06/21/storytelling-must-be-part-of-your-brand-strategy/https://brandconsultantasia.com/wp-content/uploads/2013/06/infographic-telling-a-story-more-important-than-ever.jpgInfographic-telling a story more important than ever2013-07-28T05:04:44+00:00monthlyhttps://brandconsultantasia.com/2013/06/14/can-you-afford-to-turn-away-business/2013-06-14T01:30:43+00:00monthlyhttps://brandconsultantasia.com/2013/06/12/stop-advertising-and-start-branding-part-iii/https://brandconsultantasia.com/wp-content/uploads/2013/06/ogilvy_smoke2-1.jpgogilvy_smoke2-1https://brandconsultantasia.com/wp-content/uploads/2013/06/ogilvy_smoke-1.jpgogilvy_smoke-1https://brandconsultantasia.com/wp-content/uploads/2013/06/im01healthpromotionboard-2012-492.jpgim01HealthPromotionBoard-2012-4922013-06-12T03:07:34+00:00monthlyhttps://brandconsultantasia.com/2013/06/04/turbulence-helps-singapore-airlines-strengthen-its-brand/https://brandconsultantasia.com/wp-content/uploads/2013/06/food.jpgfoodMilk and sugar?2014-03-03T12:00:07+00:00monthlyhttps://brandconsultantasia.com/2013/04/16/are-brands-responsible-for-where-their-ads-are-placed/https://brandconsultantasia.com/wp-content/uploads/2013/04/facebook-sign-89.jpgfacebook-sign-89https://brandconsultantasia.com/wp-content/uploads/2013/04/fb.jpgFBIt's the responsibility of brands to know where their ads are placedhttps://brandconsultantasia.com/wp-content/uploads/2013/04/lexus.jpglexusNegative brand association - Lexus and drunk drivers2013-05-31T01:54:08+00:00monthlyhttps://brandconsultantasia.com/2013/05/29/stop-advertising-and-start-branding-part-ii/https://brandconsultantasia.com/wp-content/uploads/2013/05/intent-to-purchase.jpgintent to purchaseExperiential branding key to branding successhttps://brandconsultantasia.com/wp-content/uploads/2013/05/pricing-consistency.jpgpricing consistencyPricing consistency is expected in all countrieshttps://brandconsultantasia.com/wp-content/uploads/2013/05/singapore-demographic.jpgsingapore demographicSingapore participant breakdown2013-05-29T07:41:56+00:00monthlyhttps://brandconsultantasia.com/2013/05/23/destination-branding-turning-a-bad-story-into-a-good-story-to-protect-the-brand/https://brandconsultantasia.com/wp-content/uploads/2013/05/harry.jpgharryNo trip to Rome is complete without a trip to Harry's Bar2013-05-23T00:26:57+00:00monthlyhttps://brandconsultantasia.com/2013/05/22/whats-happening-in-social-marketing-in-2013/https://brandconsultantasia.com/wp-content/uploads/2013/05/digital-marketing-trends.jpgdigital-marketing-trends4 Digital trends moving forward2013-05-22T01:03:45+00:00monthlyhttps://brandconsultantasia.com/2013/05/17/how-to-build-a-luxury-automotive-brand-in-a-tough-market/https://brandconsultantasia.com/wp-content/uploads/2013/05/new-c-class-interior.jpgnew-c-class-interiorMercedes Benz C class interiorhttps://brandconsultantasia.com/wp-content/uploads/2013/05/img_11911.pngIMG_1191Poorly written, too familiar and a lazy way to try and upsell a luxury product!https://brandconsultantasia.com/wp-content/uploads/2013/05/img_1191.pngIMG_1191Poorly written, too familiar and a lazy way to try and upsell2013-06-12T06:32:01+00:00monthlyhttps://brandconsultantasia.com/2013/05/10/advertising-on-social-networks-should-form-part-of-your-brand-strategy/2013-05-10T01:11:53+00:00monthlyhttps://brandconsultantasia.com/2013/05/07/every-brand-can-make-a-mistake/https://brandconsultantasia.com/wp-content/uploads/2013/05/o-virginia-not-vagina-570.jpgo-VIRGINIA-NOT-VAGINA-570Ooops!2013-09-16T08:46:39+00:00monthlyhttps://brandconsultantasia.com/2013/05/06/brands-it-is-no-longer-about-you/https://brandconsultantasia.com/wp-content/uploads/2013/05/how-brand-building-is-changing.jpgHow brand building is changingDo you really understand Facebook?2013-05-06T11:33:14+00:00monthlyhttps://brandconsultantasia.com/2011/08/04/brand-audits-key-for-consistency-and-integraton/2013-05-05T11:48:35+00:00monthlyhttps://brandconsultantasia.com/2013/04/19/why-social-business-is-important-to-your-brand/2013-04-19T11:24:17+00:00monthlyhttps://brandconsultantasia.com/2013/04/18/stop-giving-creative-advertising-agencies-responsibility-for-your-brand/2013-04-18T06:45:58+00:00monthlyhttps://brandconsultantasia.com/2013/04/18/learn-how-to-be-a-more-competitive-collaborative-and-innovative-enterprise-at-the-asean-social-business-summit-in-kuala-lumpur-malaysia/2013-04-18T01:32:17+00:00monthlyhttps://brandconsultantasia.com/2013/04/17/building-a-country-brand-requires-more-than-just-a-well-executed-advertising-campaign/https://brandconsultantasia.com/wp-content/uploads/2013/04/incredible-india-2012-launch.jpgincredible india 2012 launchhttps://brandconsultantasia.com/wp-content/uploads/2013/04/incredible_india1.jpgincredible_indiaThe Indian minister of tourism launches the new incredible India campaign, a week later the wheels fell offhttps://brandconsultantasia.com/wp-content/uploads/2013/04/incredible_india.jpgincredible_indiaEarly 'incredible India' ads - excellent executionhttps://brandconsultantasia.com/wp-content/uploads/2013/04/me-too-branding.jpgME TOO BRANDINGhttps://brandconsultantasia.com/wp-content/uploads/2013/04/bemuda.jpgbemudahttps://brandconsultantasia.com/wp-content/uploads/2013/04/italy1.jpgitalyhttps://brandconsultantasia.com/wp-content/uploads/2013/04/greece.jpggreeceEarly tourism ads worked because markets were similar, new, eager and easy to reachhttps://brandconsultantasia.com/wp-content/uploads/2013/04/italy.jpgitaly2015-07-02T19:16:33+00:00monthlyhttps://brandconsultantasia.com/2013/04/05/this-infographic-shows-the-right-way-to-build-a-brand-online/https://brandconsultantasia.com/wp-content/uploads/2013/04/responsetap-infographic-4_02_132-978x1024.jpgResponseTap-Infographic-4_02_132-978x1024Online marketing funnel2013-07-30T08:46:21+00:00monthlyhttps://brandconsultantasia.com/2013/04/02/which-brands-fooled-you-on-april-1st/https://brandconsultantasia.com/wp-content/uploads/2013/04/index.jpgindexNow you can smell like himhttps://brandconsultantasia.com/wp-content/uploads/2013/04/plane.jpgplaneThe 'drawings' for the glass bottomed planehttps://brandconsultantasia.com/wp-content/uploads/2013/04/guardian-goggles-015.jpgGuardian GogglesNow we can all groanhttps://brandconsultantasia.com/wp-content/uploads/2013/04/nose.jpgnoseGoogle adds the new 'scentsation' in search2013-04-02T07:33:06+00:00monthlyhttps://brandconsultantasia.com/2013/04/02/5-facts-about-developing-a-brand-strategy-in-the-social-economy/https://brandconsultantasia.com/wp-content/uploads/2013/04/istock_000012962995xsmall.jpgiStock_000012962995XSmallBrand building - don't run before you can walk2013-04-02T01:47:20+00:00monthlyhttps://brandconsultantasia.com/2013/03/29/building-the-malaysia-brand-one-step-at-a-time/2013-04-11T00:36:34+00:00monthlyhttps://brandconsultantasia.com/2013/03/21/dove-commercial-raises-a-laugh-but-will-it-increase-sales-of-the-brand/2013-03-21T00:35:49+00:00monthlyhttps://brandconsultantasia.com/2013/03/20/cross-platform-marketing-to-build-a-brand/https://brandconsultantasia.com/wp-content/uploads/2013/03/infog_content_consumption_device_uberflip.pnginfog_content_consumption_device_uberflipCross platform marketing requires a new mindset2013-03-20T01:23:05+00:00monthlyhttps://brandconsultantasia.com/2013/03/12/when-is-the-best-time-to-use-twitter/https://brandconsultantasia.com/wp-content/uploads/2013/03/twitter-cheat-sheet.pngtwitter-cheat-sheetPerfect tweet times2013-04-18T07:11:29+00:00monthlyhttps://brandconsultantasia.com/2013/03/06/more-thoughts-on-why-positioning-is-wrong-for-your-brand/https://brandconsultantasia.com/wp-content/uploads/2013/03/istock_000010650956small.jpgbroadcasting a messageThe days of broadcasting a corporate driven message are overhttps://brandconsultantasia.com/wp-content/uploads/2013/03/istock_000015837849small.jpginformation overloadPlease, not more messages!2013-10-18T20:59:08+00:00monthlyhttps://brandconsultantasia.com/2013/02/04/all-the-xlviii-superbowl-ads-in-one-place/2013-03-05T01:52:38+00:00monthlyhttps://brandconsultantasia.com/2013/02/18/good-consumer-generated-content-will-build-destination-brands-better-than-any-corporate-commercials/https://brandconsultantasia.com/wp-content/uploads/2013/02/untitled.jpgUntitled2013-07-11T11:37:04+00:00monthlyhttps://brandconsultantasia.com/2013/03/05/can-poor-customer-engagement-across-social-media-destroy-a-brand/2013-03-06T03:04:08+00:00monthlyhttps://brandconsultantasia.com/2013/01/29/sabah-criticised-for-growth-in-arrivals-is-it-justified/2013-01-29T10:09:55+00:00monthlyhttps://brandconsultantasia.com/2013/01/20/consumers-have-changed-has-your-marketing-strategy/2013-01-20T05:08:26+00:00monthlyhttps://brandconsultantasia.com/2013/01/14/why-malaysian-firms-must-build-brands-part-ii/2013-01-14T11:11:36+00:00monthlyhttps://brandconsultantasia.com/2013/01/10/advertising-doesnt-work-just-ask-microsoft/https://brandconsultantasia.com/wp-content/uploads/2013/01/microsoft-google-apple-other-consumer-compute-market-share-640x353.jpgmicrosoft-google-apple-other-consumer-compute-market-share-640x3532013-01-12T09:04:13+00:00monthlyhttps://brandconsultantasia.com/2013/01/09/1363/2013-01-09T03:23:23+00:00monthlyhttps://brandconsultantasia.com/2013/01/07/how-effective-is-your-country-brand-strategy/https://brandconsultantasia.com/wp-content/uploads/2013/01/untitled.jpgUntitledthe 2012 Country Brand ranking2013-01-07T12:31:24+00:00monthlyhttps://brandconsultantasia.com/2013/01/07/a-great-example-of-how-to-drive-traffic-to-your-retail-outlet-in-a-slow-month/2013-01-07T09:14:56+00:00monthlyhttps://brandconsultantasia.com/2011/09/22/simon-anholt-comments-on-public-relations-efforts-of-malaysia/2014-10-08T21:13:59+00:00monthlyhttps://brandconsultantasia.com/2012/12/06/to-engage-consumers-jakarta-needs-to-improve-its-communications/https://brandconsultantasia.com/wp-content/uploads/2012/12/restaurants.jpgrestaurants in JakartaThis won't mean much to anyonehttps://brandconsultantasia.com/wp-content/uploads/2012/12/why-jakarta.jpgwhy jakartaLack of integration and poor content suggests little or no planninghttps://brandconsultantasia.com/wp-content/uploads/2012/12/jakarta-home-page.jpgjakarta website home pageNot the best introduction to what Jakarta has to offerhttps://brandconsultantasia.com/wp-content/uploads/2012/12/img_0877.jpgJakarta adDoes this ad make you want to get more information on Jakarta?2012-12-06T08:34:37+00:00monthlyhttps://brandconsultantasia.com/2012/12/04/great-tips-for-using-email-to-build-your-brand/https://brandconsultantasia.com/wp-content/uploads/2012/12/poor-proof-reading.jpgpoor proof readinghttps://brandconsultantasia.com/wp-content/uploads/2012/12/terrible-email-copy.jpgterrible email copy2012-12-04T02:31:33+00:00monthlyhttps://brandconsultantasia.com/2012/12/02/look-to-customers-not-competitors-to-build-your-brand/2012-12-02T09:43:26+00:00monthlyhttps://brandconsultantasia.com/2012/11/26/brand-deflation-in-asia/2012-11-26T05:48:32+00:00monthlyhttps://brandconsultantasia.com/2012/11/09/direct-marketing-and-your-brand/https://brandconsultantasia.com/wp-content/uploads/2012/11/no-personalisation.jpgno personalisationWhy am I receiving this sort of mail? - Note to self, do not use this company for training.https://brandconsultantasia.com/wp-content/uploads/2012/11/development-in-kuala-lumpur.jpgdevelopment in Kuala LumpurMake content interesting, it's not rocket science!2012-11-09T07:54:38+00:00monthlyhttps://brandconsultantasia.com/2012/10/21/malaysian-automotive-brands-must-improve-their-sales/2012-10-22T05:26:17+00:00monthlyhttps://brandconsultantasia.com/2012/10/19/its-getting-easier-to-advertise-luxury-brands/https://brandconsultantasia.com/wp-content/uploads/2012/10/img_08641.jpgIMG_0864Patek Phillipe can use ad dollars more effectivelyhttps://brandconsultantasia.com/wp-content/uploads/2012/10/img_08631.jpgIMG_0863New data means Gucci can target ads more effectivelyhttps://brandconsultantasia.com/wp-content/uploads/2012/10/img_0864.jpgIMG_0864https://brandconsultantasia.com/wp-content/uploads/2012/10/img_0863.jpgIMG_0863https://brandconsultantasia.com/wp-content/uploads/2012/10/newsweek-first-issue.jpgnewsweek-first-issueNewsweek - almost 80 years in print2012-10-19T02:18:43+00:00monthlyhttps://brandconsultantasia.com/2012/10/16/is-your-internet-strategy-working-for-or-against-your-brand/https://brandconsultantasia.com/wp-content/uploads/2012/10/naumi2.jpgNAUMI2Despite being fully booked, the hotel continues to advertisehttps://brandconsultantasia.com/wp-content/uploads/2012/10/naumi.jpgnaumiMassive digital campaign despite being fully booked for a year2012-10-16T09:33:13+00:00monthlyhttps://brandconsultantasia.com/2012/10/12/six-years-to-change-a-logo/https://brandconsultantasia.com/wp-content/uploads/2012/10/wendys-new-logo.jpgwendy's new logoWendy's new logo - the roll out will take at least 6 yearshttps://brandconsultantasia.com/wp-content/uploads/2012/10/wendys-old-logo.jpgwendy's old logoWendy's logo - long overdue a makeover2012-10-12T08:00:27+00:00monthlyhttps://brandconsultantasia.com/2012/10/01/good-experiences-will-help-build-the-malaysia-nation-brand/https://brandconsultantasia.com/wp-content/uploads/2012/10/heart.jpgheart2012-10-01T01:45:45+00:00monthlyhttps://brandconsultantasia.com/2012/09/28/a-nice-tactical-campaign-from-nestle/2014-10-23T10:35:23+00:00monthlyhttps://brandconsultantasia.com/2012/09/20/dont-let-a-bad-copywriter-ruin-your-brand/https://brandconsultantasia.com/wp-content/uploads/2012/09/img_0774.jpgIMG_0774In any market, good copywriting is needed to sell cars2012-10-10T20:22:13+00:00monthlyhttps://brandconsultantasia.com/2012/09/03/what-is-the-difference-between-an-advertising-agency-and-a-brand-consultancy/2019-01-26T23:59:17+00:00monthlyhttps://brandconsultantasia.com/2012/08/25/customer-retention-is-not-the-same-as-customer-loyalty/2014-11-14T19:33:55+00:00monthlyhttps://brandconsultantasia.com/2012/08/22/marketing-is-dead/https://brandconsultantasia.com/wp-content/uploads/2012/08/rip-marketing.jpgrip marketingTraditional marketing is dead2012-08-22T11:13:05+00:00monthlyhttps://brandconsultantasia.com/2012/08/01/art-meets-advertising/2012-08-01T08:34:40+00:00monthlyhttps://brandconsultantasia.com/2012/07/29/how-to-create-a-new-logo/https://brandconsultantasia.com/wp-content/uploads/2012/07/55th-merdeka-logo.jpg55th merdeka logoThe universally rejected logo - Not the best creative decision ever made2012-07-29T13:35:23+00:00monthlyhttps://brandconsultantasia.com/2012/07/21/street-art-goes-to-war-against-outdoor-advertising/https://brandconsultantasia.com/wp-content/uploads/2012/07/httpbrandalismorguk-image-n.jpghttpbrandalismorguk-image.nNike is just one of the brands targetted by the group2016-06-23T08:28:09+00:00monthlyhttps://brandconsultantasia.com/2012/07/18/the-only-brand-worth-having-is-a-profitable-brand-even-if-it-means-losing-customers/2012-07-18T10:36:29+00:00monthlyhttps://brandconsultantasia.com/2012/07/14/top-10-airline-brands-for-2012/2012-07-14T14:46:18+00:00monthlyhttps://brandconsultantasia.com/2012/07/04/new-bmw-6-series/https://brandconsultantasia.com/wp-content/uploads/2012/07/bmw.jpgBMWThe BMW 6 series coupe, now sold with wheels2012-07-04T00:13:15+00:00monthlyhttps://brandconsultantasia.com/2012/06/25/destination-branding-for-small-cities/https://brandconsultantasia.com/wp-content/uploads/2012/06/baker.jpgbakerBill Baker, defining the city branding process from the trencheshttps://brandconsultantasia.com/wp-content/uploads/2012/06/surubaya.jpgsurubayaSurubaya taglinehttps://brandconsultantasia.com/wp-content/uploads/2012/06/ipoh-white-coffee.jpgipoh white coffeeIpoh - city of white coffee. Would this tempt you to visit Ipoh?2014-03-06T18:40:55+00:00monthlyhttps://brandconsultantasia.com/2012/06/20/british-luxury-brands-need-to-take-notice-of-malaysia/https://brandconsultantasia.com/wp-content/uploads/2012/06/ah-logo.jpgAH logoAnya Hindmarch is a relative newcomer to the Malaysia luxury scenehttps://brandconsultantasia.com/wp-content/uploads/2012/06/kl-thomaspink.jpgkl thomaspinkThomas Pink opened in Kuala Lumpur in 2008 and now has one store at Pavilionhttps://brandconsultantasia.com/wp-content/uploads/2012/06/louis-vuitton-logo.jpglouis vuitton logoLouis Vuitton achieved organic revenue growth of 12% in 2012, mainly due to demand from Asiahttps://brandconsultantasia.com/wp-content/uploads/2012/06/jimmy-choo-logo.jpgjimmy choo logoJimmy Choo, technically a British brandhttps://brandconsultantasia.com/wp-content/uploads/2012/06/savile-row-london.jpgsavile row londonClustering similar stores in the same location is not a new concepthttps://brandconsultantasia.com/wp-content/uploads/2012/06/pavilion-couture-precinct.jpgpavilion couture precinctA section of the luxury couture precinct at Pavilion Kuala Lumpurhttps://brandconsultantasia.com/wp-content/uploads/2012/06/luxury-brands-malaysia.jpgluxury brands malaysiaEstablished luxury brands in Malaysiahttps://brandconsultantasia.com/wp-content/uploads/2012/06/armani.jpgarmaniThe first Giorgio Armani cafe in South East Asia is at KLCC mall, Kuala Lumpur2012-07-16T01:03:29+00:00monthlyhttps://brandconsultantasia.com/2012/06/11/the-new-malaysia-airlines-brand-identity-is-stunning/https://brandconsultantasia.com/wp-content/uploads/2012/06/mas-stewardess.jpgmas stewardessThe Malaysia Airlines cabin crew uniform has hardly changed since it was introduced in 1982https://brandconsultantasia.com/wp-content/uploads/2012/06/malaysia-airlines-airbus-a380.jpgmalaysia airlines airbus a380The new look Malaysia Airlines identity2013-08-13T12:52:07+00:00monthlyhttps://brandconsultantasia.com/2012/06/11/bentley-looks-to-extend-its-brand/https://brandconsultantasia.com/wp-content/uploads/2012/06/lamborghini_urus-0.jpglamborghini_urus-0The Lamborghini Urus, coming your way soonhttps://brandconsultantasia.com/wp-content/uploads/2012/06/porsche.jpgporscheThe Porsche Cayanne responsible for 87% of Porsche sales in Chinahttps://brandconsultantasia.com/wp-content/uploads/2012/06/bentley-suv.jpgBENTLEY SUVThe Bentley SUV seeks datahttps://brandconsultantasia.com/wp-content/uploads/2012/06/bentley-weibo-page.jpgBENTLEY WEIBO PAGEThe Bentley Weibo page (Is that a typo at the top right?)2012-07-03T19:31:27+00:00monthlyhttps://brandconsultantasia.com/2012/06/07/branding-corporate-or-political-is-an-organisational-issue/2012-06-07T04:02:36+00:00monthlyhttps://brandconsultantasia.com/2012/06/06/is-facebook-right-for-your-brand/2012-06-06T02:26:21+00:00monthlyhttps://brandconsultantasia.com/2012/05/27/advertising-sells/2012-05-28T08:59:21+00:00monthlyhttps://brandconsultantasia.com/2012/05/16/general-motors-cancels-facebook-advertising-campaigns/https://brandconsultantasia.com/wp-content/uploads/2012/05/chevy-add-on-malaysia-kini.jpgchevy add on malaysia kini2012-05-16T02:37:34+00:00monthlyhttps://brandconsultantasia.com/2012/05/05/you-still-need-a-plan-to-build-a-brand/2012-05-05T05:26:12+00:00monthlyhttps://brandconsultantasia.com/2012/05/04/use-real-life-experiences-to-build-your-brands/https://brandconsultantasia.com/wp-content/uploads/2012/05/land-rover-keeps-going.jpgLand rover keeps going2012-06-10T10:32:01+00:00monthlyhttps://brandconsultantasia.com/2012/04/05/building-the-malaysia-nation-brand/https://brandconsultantasia.com/wp-content/uploads/2012/04/yuna-2.jpgyuna 2Could Yuna be the contemporary cultural icon Malaysia needs?https://brandconsultantasia.com/wp-content/uploads/2012/04/yuna.jpgCould this be the face of the Malaysia Nation Brand?Could this be the face of the Malaysia Nation Brand?2012-04-05T04:38:44+00:00monthlyhttps://brandconsultantasia.com/2012/04/03/10-principles-to-build-the-malaysia-nation-brand/https://brandconsultantasia.com/wp-content/uploads/2012/04/brand-plan.jpgBuilding the brand plan takes time but is worth the efforthttps://brandconsultantasia.com/wp-content/uploads/2012/04/aston.jpgAston Martin, in demand from Brazil to China & all developing stops betweenhttps://brandconsultantasia.com/wp-content/uploads/2012/04/cereal.jpgWhy would you sell a Nation the same way you sell a breakfast cereal?https://brandconsultantasia.com/wp-content/uploads/2012/04/sarawak.jpgsarawakhttps://brandconsultantasia.com/wp-content/uploads/2012/04/too-many-ads.jpgtoo many adshttps://brandconsultantasia.com/wp-content/uploads/2012/04/frustrated.jpgNation Branding is not for the faint hearted!https://brandconsultantasia.com/wp-content/uploads/2012/04/principles.jpg10 principles of Nation Brandinghttps://brandconsultantasia.com/wp-content/uploads/2012/04/heart.jpgCan Malaysia be loved?https://brandconsultantasia.com/wp-content/uploads/2012/04/jala.jpgIdris Jala, working tirelessly for the Malaysia Nation Brandhttps://brandconsultantasia.com/wp-content/uploads/2012/04/slovenia.jpgA clever tagline can help but it won't build a nation brand2015-04-26T15:14:00+00:00monthlyhttps://brandconsultantasia.com/2012/04/01/destination-branding-take-advantage-of-opportunities-when-they-come-your-way/https://brandconsultantasia.com/wp-content/uploads/2012/04/lankayan-island.jpgLankayan Island in Sabah - 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portas hoping to build a knickers brand2012-03-17T08:38:13+00:00monthlyhttps://brandconsultantasia.com/2012/03/09/can-malaysia-airlines-save-its-brand/https://brandconsultantasia.com/wp-content/uploads/2012/03/mas2.jpgBelow the fold - I hope other departments are more professional than the proof reading departmenthttps://brandconsultantasia.com/wp-content/uploads/2012/03/mas1.jpgThe current digital campaign links to this page on the MAS site2023-01-11T15:47:36+00:00monthlyhttps://brandconsultantasia.com/2012/03/07/successful-brand-building-is-determined-more-by-customer-experiences-than-by-slick-advertising-campaigns/https://brandconsultantasia.com/wp-content/uploads/2012/03/why-should-invest-in-customer-experience.jpgEnough reasons why you should invest in customer experience?https://brandconsultantasia.com/wp-content/uploads/2012/03/celcom-sucks.jpgCelcom manages to upset consumers on a regular basishttps://brandconsultantasia.com/wp-content/uploads/2012/03/iphone.jpgApple spends 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