Why Mercedes Benz is a global brand

This interview with Mark Raine, Vice President Sales and Marketing Passenger Cars offers some excellent insights into what makes a global brand and should be compulsory reading for anyone in the automotive industry in Malaysia. Actually it should be compulsory for anyone in any industry. Everything MB says they are doing – the borderline obsessive … Continue reading

Which is the most valuable brand in the world?

Ever wondered what is the most valuable brand in the world? Apple right? Nope, now it’s Google. Ever wondered what is the most valuable brand in Asia? Samsung right? Correct. The most valuable brand in SE Asia is Petronas, valued at US$10.6 billion although that’s probably changed significantly since the oil price tanked. Courtesy of: … Continue reading

Advertising DOES NOT build brands

Here’s a very well written and very passionate article about the Devaluation of creativity. It’s written by Bob Hoffman best-selling author and one of the most sought-after international speakers on advertising and marketing. His profile on Linkedin has some impressive testimonials. The article is particularly relevant here in South East Asia where creativity is increasingly … Continue reading