I’m a brand consultant (that’s brand consultant not advertising agency marketing itself as a brand consultant – you can learn the difference here). We’ve worked with many elements of the Malaysia Nation Brand and were once appointed to develop the Malaysia Nation Brand. Unfortunately, due to one of those cruel twists of fate and through … Continue reading »
Tagged with nation branding …
How effective is your country brand strategy?
Bloom Consulting has just published the 2012 Bloom Consulting Country Brand Ranking which classifies countries based on the effectiveness of their country brand strategies and the impact this has on GDP. In an email to me the Ranking was explained as having a different methodology to other indexes such as the Futurebrand or Simon Anholt … Continue reading »
Good experiences will help build the Malaysia Nation Brand
I read an interesting article on the Malaysia Nation Brand which can be found here. But I was particularly taken by one of the reader’s comments. As someone who has worked on a number of elements of the Malaysia brand and who has written numerous articles on it, I believe I can add value to … Continue reading »
Could Yuna be the face of the Malaysia Nation Brand?
It takes multiple initiatives across multiple platforms to build a Nation Brand. And some, no many of those initiatives will require more attention than others. And some initiatives will take root and grow immediately whilst others may take time to thrive. Many more will require a significant investment in time, money and energy and still … Continue reading »
Simon Anholt comments on the Public Relations efforts of Malaysia
Simon Anholt, the originator of the term nation brand and for many years an authority on managing national identity was interviewed by BFM radio in Kuala Lumpur recently. You can hear the interview here. The interview was also covered by the online media and you can read about it here. My thoughts on this issue … Continue reading »
First rule of auto advertising – keep it real!
We are carpet bombed with messages from the moment we wake up till the moment we go to sleep. Little wonder then that studies show we are increasingly oblivious to these messages. As a result advertising agencies are increasingly hard pressed to cut through all the clutter and make us look, listen and absorb. To … Continue reading »
What Malaysia must do to build a Nation Brand
Traditionally, Tourism Malaysia has had the responsibility of raising the awareness and promotion of Malaysia. And Tourism Malaysia has worked hard to build awareness of the country as a tourist destination and on the whole, it has been reasonably successful. But in an increasingly competitive world, Malaysia is not just in a global competition to … Continue reading »
Philippines “brand strategy” disaster
The three most common mistakes companies make when embarking on a branding exercise are 1) They carry out the wrong research or research the wrong things 2) They believe it is a creative driven exercise 3) They begin the project with a creative driven communications campaign The Philippines Department of Tourism has managed to get … Continue reading »
A solid brand is built from the inside out
The chances are that you have discussed branding, what it is and whether it is important. You’ve probably agreed to ‘look into it’ and assigned someone from marketing to research brand consultants. Marketing will probably google something like ‘brand consultants’ or ‘how to build a brand’ or ask friends or associates if they can recommend … Continue reading »
Lead generation key to brand building
Many brands in Malaysia believe acquisition is key to brand building and are always trying to speed up the sales process. They focus on trying to close a deal as soon as possible. Qualification doesn’t exist, there is no attempt to build rapport and lay the foundations for a relationship. All that matters is closing … Continue reading »
