About 300 kilometers south of Bangkok on the gulf of Thailand, lies Hua Hin once a quaint fishing village that was transformed in the reign of King Rama VI when it became a stop on the Southern Railroad route. In the reign of King Rama VII a Summer Palace was constructed for the royal family. … Continue reading »
Tagged with Hospitality …
Retention branding in the hospitality industry
Advertising, direct mail, marketing collateral, public relations and other acquisition efforts tend to get the bulk of a company’s branding budget. The belief being that it is easier to acquire a customer who is presumably using a competitor product than it is to hang on to a customer you’ve already acquired. Retention branding, the efforts … Continue reading »
Will poor execution of a great offer become a public relations nightmare for Hilton hotels?
This is an example of how the old world of ‘special offers’ with hidden strings attached clashes with the new world of social media where transparency, honesty and engagement rule. It also shows, once again that a one-size-fits-all brand strategy conceived by well meaning executives in one country can backfire on the brand in other … Continue reading »
