As the world attempts to shake loose the shackles of the economic meltdown, competition for tourists from both established and new markets is gathering pace. But the new environment is an even more competitive one. There are almost 200 countries worldwide and over 100,000 places in Asia alone, actively seeking to attract and retain tourists. … Continue reading »
Tagged with city branding …
Destination branding for small cities
Back in 2007, Destination Branding consultant Bill Baker released one of the best ‘how to’ books for city branding practitioners, mayors, planners, governors and anyone else tasked with or interested in the branding of cities. ‘Destination Branding for Small Cities: The Essentials for Successful Place Branding’ was so successful that he has updated it and … Continue reading »
Branding states requires integrated strategic initiatives
I believe that traditional brand communications driven by traditional processes such as creativity, placement, repetition, positioning are being dragged, kicking and screaming, to the branding graveyard. Brand communications, as a numbers game of releases distributed, ads run, awards won and so on, that focussed on outputs, not outcomes, are finished. But this doesn’t mean that … Continue reading »
