Whilst researching a chapter for my new book (you can get an idea of how the book will go by reading this article here) I came across a fascinating company called Undercurrent. One of the key players in the firm is a guy called Aaron Dignan. You can follow him on Twitter here. I was … Continue reading »
Tagged with brands …
Great tips for using email to build your brand
More and more firms are using effective email campaigns in association with their social media initiatives to build brands. This is because an email campaign allows you to know who is opening your emails, which links they’re clicking on and how many of your them are forwarding your emails to their friends. The right product … Continue reading »
The only brand worth having is a profitable brand (even if it means losing customers)
Looking through the ‘archives’ of some of our early branding blog posts, I came across a reference to an article in Fortune Small Business. The article talked about three companies that had for years pursued a traditional sales and market growth approach that saw them investing more in acquisition than retention whilst paying little attention … Continue reading »
Branding, corporate or political, is an organisational issue
One of the problems faced by brands and branding are the attempts to simplify it. Fortuitously this approach has yet to gain traction with the aviation industry! The business of building brands takes time. And as the business of brands and branding has evolved and the waters have become increasingly muddied, the only constant has … Continue reading »
You still need a plan to build a brand
A business needs a plan or as I prefer to call it, an organisational framework. But the content of that plan and the way the plan is executed is changing. That is because the world is so fluid. Today, personnel have to be recruited not for their ability to sit an exam based on a … Continue reading »
Why it pays to build a brand
As they enter the season of contract negotiations, many Asian and Malaysian firms are finding their margins squeezed by the Western brands for which they manufacture products. As they go through this painful process, the question of whether they should explore the possibility of developing their own brands will come to the fore once again. … Continue reading »
Google+ Brand Pages is another critical social media tool for corporate brands
Back in June 2011, Google launched Google+ to counter the increasingly powerful and influential Facebook. According to Google, 40 million people have signed up for Google+ which equates to about 8 million new users a month. Not a bad effort but a long way to go to reach the 800 million Facebook users. The launch … Continue reading »
Isn’t it time you valued – not measured — customer satisfaction?
Recently I’ve met a couple of companies who couldn’t explain why they implemented a customer satisfaction survey and how they used the results! I hope this is the exception, not the rule. If you’ve carried out a customer satisfaction survey, you probably did it because you want to deliver great customer service and believe the … Continue reading »
Malays drinking Guinness
Here’s a lovely old print advertisement from 1968. The ad features a young Malay professional enjoying a pint of Guinness and some satay whilst his admiring and approving wife looks on. The copy tells the reader that Guinness gives you energy when you are tired after work and that there are nutritional benefits to drinking … Continue reading »
For brands, now more than ever, content is king but who generates that content?
I think it was Bill Gates who coined the phrase “Content is King” back in the mid 1990s. He was right then and he is right today, possibly even more so today. In today’s economic climate, traditional media owners, desperate for content but unable to afford to produce it themselves, are increasingly looking to independent … Continue reading »
