Whilst researching a chapter for my new book (you can get an idea of how the book will go by reading this article here) I came across a fascinating company called Undercurrent. One of the key players in the firm is a guy called Aaron Dignan. You can follow him on Twitter here. I was … Continue reading »
Tagged with branding …
This infographic shows the right way to build a brand online
John Cullen runs an Internet marketing company out of Ohio in the US. He dropped by my blog and out of courtesy I had a look at his. He also liked the ‘about me’ page on my blog. I’m not sure if I should be happy with that because I hope he liked some of … Continue reading »
5 facts about developing a brand strategy in the social economy
1) Research is more important than ever. Research has always been important but it was cumbersome and time consuming. Not any more. Today, the right research can be developed and implemented and results analysed quickly and efficiently. It’s easy to find those people who are likely to like your product. It’s even easier to talk … Continue reading »
Cross platform marketing to build a brand
It is accepted now that consumers are paying less attention to traditional media. Although the TV or the radio may be on, it doesn’t mean they are viewed or heard. And with the proliferation of ads and trailers, more consumers are reaching for other screens during a break in programming. But marketers still insist on … Continue reading »
More thoughts on why positioning is wrong for your brand
The issue or issues I have with positioning are well documented in this blog. But I still get a lot of resistance when I try to explain to companies that they are wasting their money relying on advertising agencies to manage their brands by developing a positioning strategy. This is because another issue that is … Continue reading »
Why Malaysian firms must build brands – part II
The second part of a three part article on why Malaysian firms must start to build brands is now available at the business circle site here This post focusses on the Internal Branding. In the final part out soon, we will look at External Branding. You can find part I here
A great example of how to drive traffic to your retail outlet in a slow month
Today is a landmark day for retailing in the UK as Selfridges “The best department store in the world*” launches a “No-noise” experience at its major stores across the the country. It’s a pretty cool concept, offering a Silence Room where customers can ‘find a moment of peace in a world where we are bombarded … Continue reading »
To engage consumers, Jakarta needs to improve its communications
As the world attempts to shake loose the shackles of the economic meltdown, competition for tourists from both established and new markets is gathering pace. But the new environment is an even more competitive one. There are almost 200 countries worldwide and over 100,000 places in Asia alone, actively seeking to attract and retain tourists. … Continue reading »
Great tips for using email to build your brand
More and more firms are using effective email campaigns in association with their social media initiatives to build brands. This is because an email campaign allows you to know who is opening your emails, which links they’re clicking on and how many of your them are forwarding your emails to their friends. The right product … Continue reading »
Look to customers not competitors to build your brand
There was an interesting interview with Tony Fadell in the Daily Telegraph last week. Tony Fadell is the inventor of the iPod and although the interview is meant to focus on his patest invention – smart thermostats – the conversation keeps coming back to his time at Apple. You can read the full interview here … Continue reading »
