This article first appeared in the 30/09/2011 edition of The Malaysian Reserve Over the years, companies have invested phenomenal amounts of money in marketing and advertising activities such as sales calls, direct mail, TV, outdoor, indoor, print and other advertising, brochures, leaflets and more. Indeed, according to Nick Wreden in his book Profit brand, How … Continue reading »
Tagged with banking …
What is the impact of the mosques referendum on the Swiss brand?
Last month a much reported public referendum in Switzerland voted to implement a complete ban on the construction of minarets in the country. The referendum, sponsored by the right-wing Swiss People’s Party sparked numerous national debates and 57.5% of the electorate voted in favour of the ban. This despite the protestations of the ruling pary … Continue reading »
Negative brand association
Watching news videos on the bbc website. One is on child prostitution (every father’s nightmare) in the US. I won’t go into the details. The video is preceeded by a commercial for HSBC. It reminded me of a breaking news report on a TV news channel that I saw not that long ago. The story … Continue reading »
Pitching for a bank name change in Malaysia
Last Friday we were pitching against 4 advertising agencies to a Malaysian bank. Essentially, the brief was for a name change and to create awareness of the name change in Malaysia. We were invited to pitch despite being a data driven brand consultancy. In fact I had personally discussed this fact with one of the … Continue reading »
