I read an interesting article on the Malaysia Nation Brand which can be found here. But I was particularly taken by one of the reader’s comments. As someone who has worked on a number of elements of the Malaysia brand and who has written numerous articles on it, I believe I can add value to … Continue reading »
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Why you should start building your Brand today
This article first appeared in the Friday 29th April 2011 edition of The Malaysian Reserve/International Herald Tribune Does this statement sound familiar? “I know I need to start thinking about building my brand but I don’t know where to start so it can wait.” I’ve heard this statement a lot recently and if it is … Continue reading »