This is a great ad for Windows 8 from Microsoft Portugal (stick around for the ending) but it’s a corporate driven message and in the social economy, consumers no longer believe or trust corporate driven messages. On seeing this ad, the first thing most consumers will do is search the net for more information. I … Continue reading »
Tagged with advertising …
Print advertising done right
Because of the massive increase in advertising noise and clutter, it’s getting increasingly difficult for advertisers to capture the attention of consumers with traditional print ads. You’d expect therefore that Malaysian advertising agencies would increasingly push the creative envelope, to develop material that makes consumers stop, read, mark, learn and inwardly digest. Sadly, and for … Continue reading »
British Airways promotion
One of the greatest branding success stories has to be British Airways, the blue riband aviation brand. Recently the airline hired agency BBH to create a new campaign to explain the history of the company. The final work can be seen below As part of their work, the agency chose a row of 747s at … Continue reading »
First rule of auto advertising – keep it real!
We are carpet bombed with messages from the moment we wake up till the moment we go to sleep. Little wonder then that studies show we are increasingly oblivious to these messages. As a result advertising agencies are increasingly hard pressed to cut through all the clutter and make us look, listen and absorb. To … Continue reading »
5 Essential Rules for Social Media and your small business brand
The original version of this article first appeared in the August 26th 2011 print edition of The Malaysian Reserve. It is not a question of if you will stick your corporate toes in the social media waters, but when. Whether you like it or not, social media is taking the world of business by storm. … Continue reading »
Sri Lanka: A Big Miracle
After the domestic travel trade complained repeatedly that it doesn’t spend enough money promoting the country internationally, The Sri Lanka tourism development Authority (SLTDA) announced that it will launch a new tourism campaign in the next few months to increase visibility in key source markets. The campaign is expected to be in addition to existing … Continue reading »
The top 1,000 brands in Asia – so what!
Following the completion of a research project carried out in conjunction with TNS, the Asia Pacific edition of the globally respected marketing magazine, Campaign Asia has named Sony as the top brand in Asia. According to the study the top 4 positions all went to power house North Asian brands – Sony retained its position … Continue reading »
What Malaysia must do to build a Nation Brand
Traditionally, Tourism Malaysia has had the responsibility of raising the awareness and promotion of Malaysia. And Tourism Malaysia has worked hard to build awareness of the country as a tourist destination and on the whole, it has been reasonably successful. But in an increasingly competitive world, Malaysia is not just in a global competition to … Continue reading »
Suggestions to improve a travel website
One of my favourite business sites, Bnet has an interesting case study of a site that offers bespoke or customised trips in China. The site is not doing as well as the owners expected. The article asks the question “Why doesn’t this website draw more visitors” and there is an outline of the situation with … Continue reading »
Repetition no longer solution to brand building
One of the problems with a mass marketing approach to communications is that they assume that prospects can be made to believe, through advertising repetition of the same message, what offerings can mean to them. It’s a variation of positioning and in the mass economy, when firms could control how offerings were portrayed, it may … Continue reading »
