Following the completion of a research project carried out in conjunction with TNS, the Asia Pacific edition of the globally respected marketing magazine, Campaign Asia has named Sony as the top brand in Asia. According to the study the top 4 positions all went to power house North Asian brands – Sony retained its position [...]
Archive for the ‘trust’ Category
The top 1,000 brands in Asia – so what!
Posted in accountability, advertising, asia, awareness, branding, brands, Malaysia, research, segmentation, Thailand, trust, tagged advertising, asia top 1000 brands, Asia's top brands, branding, brands, emotional, experience, Marcus Osborne, research branding, Sony, Sony number one brand, top brands Asia, trust brands on 05/07/2011 | 2 Comments »
Brand communications is no longer about broadcasting a company position across multiple mass communication platforms.
Posted in advertising, branding, brands, buy-in, creative driven branding, customers, data, data driven branding, Malaysia, positioning, Retention, segmentation, trust, tagged advertising, branding, brands, building brands in asia, developing communications strategy, digital advertising brands, emotional, experience, experiential branding, Marcus Osborne, marketing, positioning, positioning brands today, stop advertising on 31/03/2011 | 1 Comment »
In today’s always on world, an important part of any brand strategy is the communications strategy but if Asian brands are going to be taken seriously, Asian CEOs must understand that times have changed and that we are living in a new world order. And in that new world order, the success of a brand [...]
Louis Vuitton in a spot of bother over print ads
Posted in advertising, branding, brands, creativity, customers, luxury branding, Malaysia, retail branding, trust, tagged advertising, branding, brands, experience, fusionbrand, luxury, Malaysia, marketing, positioning on 26/05/2010 | 5 Comments »
The Advertising Standards Authority (ASA) in the UK has received complaints that print ads for Louis Vuitton created by Ogilvy and Mather suggest that the products were made by hand. Certainly looking at this ad that shows a woman creating the lines for the folds of a wallet and also this ad that appears to [...]
