Japanese automotive brand Toyota, has had a tough couple of years. Natural disasters in Japan and Thailand caused parts shortages that curtailed vehicle production. The company gained and then lost the crown of top selling car brand in the world. But one of the company’s many brands has managed to bring a smile to the [...]
Archive for the ‘Thailand’ Category
Some good news for Toyota
Posted in branding, brands, Thailand, tagged Corolla 1966, Good news for Toyota, top selling car of all time, Toyota Corolla best seller on 02/02/2012 | 1 Comment »
The top 1,000 brands in Asia – so what!
Posted in accountability, advertising, asia, awareness, branding, brands, Malaysia, research, segmentation, Thailand, trust, tagged advertising, asia top 1000 brands, Asia's top brands, branding, brands, emotional, experience, Marcus Osborne, research branding, Sony, Sony number one brand, top brands Asia, trust brands on 05/07/2011 | 2 Comments »
Following the completion of a research project carried out in conjunction with TNS, the Asia Pacific edition of the globally respected marketing magazine, Campaign Asia has named Sony as the top brand in Asia. According to the study the top 4 positions all went to power house North Asian brands – Sony retained its position [...]
Destination branding requires innovation and integration
Posted in asia, branding, brands, Hospitality, Thailand, tagged branding, destination branding, Hospitality, luxury, tourists on 13/08/2010 | Leave a Comment »
About 300 kilometers south of Bangkok on the gulf of Thailand, lies Hua Hin once a quaint fishing village that was transformed in the reign of King Rama VI when it became a stop on the Southern Railroad route. In the reign of King Rama VII a Summer Palace was constructed for the royal family. [...]
