A fellow branding professional who I respect a lot sent me this link to an article on Forbes. It’s a fascinating story on a number of levels. General Motors (GM) has been very supportive of Facebook, spending in the region of US$40 million per year on marketing with the site, US$10 million of which was [...]
Archive for the ‘technology’ Category
Why it pays to build a brand
Posted in branding, brands, technology, tagged apple brand, branding, brands, cost of an iphone, how much is an iphone, iPhone on 14/11/2011 | Leave a Comment »
As they enter the season of contract negotiations, many Asian and Malaysian firms are finding their margins squeezed by the Western brands for which they manufacture products. As they go through this painful process, the question of whether they should explore the possibility of developing their own brands will come to the fore once again. [...]
British Airways promotion
Posted in advertising, Airlines, branding, brands, technology, tagged advertising, airline, branding, british airways commercial, british airways story, Frederic Planchon british airways ad on 25/09/2011 | Leave a Comment »
One of the greatest branding success stories has to be British Airways, the blue riband aviation brand. Recently the airline hired agency BBH to create a new campaign to explain the history of the company. The final work can be seen below As part of their work, the agency chose a row of 747s at [...]
Repositioning won’t solve Nokia’s problems
Posted in asia, branding, brands, positioning, technology, tagged android, android competition, asia smartphones, branding, brands, iPhone competition, nokia android, nokia last throw of dice, nokia problems, nokia repositioning strategy, smartphones on 15/07/2011 | 3 Comments »
In 2002, Nokia was Britain’s number two super brand; by 2010 it was 89th. But Nokia doesn’t have a branding problem. Although I no longer use a Nokia, I still have some brand loyalty and track the performance of the Finnish mobile phone behemoth and although it’s global share of mobile sales dropped below 30% [...]
Effective email campaigns must be part of your brand strategy
Posted in branding, brands, customers, data, email, marketing, technology, tagged advertising, advertising campaigns, brand strategy, branding, branding case study, brands, effective email critical for brands, email branding, email campaign, is email still relevant, malaysia branding case study, takaful malaysia branding exercise, takaful malaysia rebranding, using email to build brands on 29/04/2011 | Leave a Comment »
You’ve probably never heard of unsolicited bulk Email (UBE) or for that matter, unsolicited commercial email (UCE) but you have of course heard of junk mail or spam, the more common moniker. The earliest known spam was a message sent in 1978 and the earliest known commercial spam message was sent in March 1994. This [...]
Why the iPad will fail – Part 3
Posted in branding, brands, technology, tagged Apple, BlackBerry, branding, brands, Dell, HTC, iPad, Lenovo, Marcus Osborne, RIM on 29/09/2010 | 1 Comment »
The announcement yesterday by RIM that it will release a tablet device in early 2011 may be the death knell for the iPad. The new device comes with a 7-inch multi touch touchscreen and a new operating system developed by newly acquired developer QNX. Called the PlayBook (I’m not sure why they came up with [...]
