Filed under Singapore

Another argument for building brands

A year ago, the Wall Street Journal was telling us that wealthy consumers were suffering from ‘luxury shame’. Others were talking about the end of the luxury business. Certainly, the luxury business took a massive hit when the sub prime crisis blew up and the repercussions were still being felt at the end of 2009 … Continue reading »

Negative brand association, real world examples

In October of last year, I wrote a piece on my blog about negative brand association. You can read the short post here David Ansett of Storm in Australia approached the subject from a different angle and you can read his piece here Essentially, my attitude is that if the concept of positioning a product … Continue reading »