A fascinating insight into the social media and mobile shopping habits of consumers in the United States, United Kingdom, Australia and Singapore has just been released by SDL in the UK. The survey size is a little small – 4,000 people in four countries – but the results unearth new data on how social media … Continue reading »
Filed under segmentation …
What is Social Business
We’re involved in the development of the Asean Social Business Summit to be held in Kuala Lumpur in May 2013. You can read more about the event here and visit the official site here But there is a lot of confusion over what is and what isn’t social business. Social Business refers to enterprise collaboration … Continue reading »
Great tips for using email to build your brand
More and more firms are using effective email campaigns in association with their social media initiatives to build brands. This is because an email campaign allows you to know who is opening your emails, which links they’re clicking on and how many of your them are forwarding your emails to their friends. The right product … Continue reading »
5 branding tips for Malaysia Airlines to save its troubled brand
Earlier this month, troubled Malaysian carrier, Malaysia Airlines (MAS) reported a staggering RM2.52 Billion (US$850 million) loss for 2011. Despite the tough economic climate, a number of competitor airlines – British Airways, Singapore Airlines and Cathay Pacific all reported a profitable year. Soon after, Group CEO of MAS Ahmad Jauhari announced that he will implement … Continue reading »
ASTRO makes a small but significant branding blunder
Rugby is an increasingly popular sport just about everywhere. According to a recent Mastercard report, the overall global growth in the sport is estimated at 15% per year. The main rugby event is the rugby world cup which is held every four years. The first rugby world cup was held in 1987 and attracted a … Continue reading »
The top 1,000 brands in Asia – so what!
Following the completion of a research project carried out in conjunction with TNS, the Asia Pacific edition of the globally respected marketing magazine, Campaign Asia has named Sony as the top brand in Asia. According to the study the top 4 positions all went to power house North Asian brands – Sony retained its position … Continue reading »
Brand communications is no longer about broadcasting a company position across multiple mass communication platforms.
In today’s always on world, an important part of any brand strategy is the communications strategy but if Asian brands are going to be taken seriously, Asian CEOs must understand that times have changed and that we are living in a new world order. And in that new world order, the success of a brand … Continue reading »
Advertising campaigns need to be integrated across the organisation
Recently I wrote a post about my experiences when I called the number on a billboard selling a luxury automotive brand. You can read the full article here Basically I talked about how I rang this brand after seeing a billboard outside my office. I got through to the receptionist who asked for my number … Continue reading »
Why are you still using positioning to build a brand?
Back in the late 1960s, Al Ries and Jack Trout published their first article on positioning. But the term didn’t really become advertising jargon until the articles entitled “The Positioning Era”, were published in Advertising Age in the early 1970’s. You can read the original articles here There are numerous definitions of what positioning is … Continue reading »
Build a brand with the basics
Right near my office at Phileo Damansara in Petaling Jaya, a luxury German auto manufacturer has two billboards advertising its top of the range luxury autos. One is a saloon and the other is an SUV. I like this particular SUV so much that if I was still putting posters up on my bedroom wall, … Continue reading »
