The destination branding rewards are high in terms of investment, jobs, development, tourism, exports, domestic and even international influence. But building destination brands is harder today than ever before. There are over 1,000 national and regional economic development agencies in South East Asia alone and the ongoing global economic crisis, political interference and a fragmented, [...]
Archive for the ‘Sarawak’ Category
How to brand a destination to attract investors, the right businesses, talent and tourists
Posted in branding, brands, destination branding, Malaysia, Sarawak, tagged branding, brands, destination, destination branding, ECER, FDI, Foreign Direct Investment Asia, Iskandar Malaysia, Malaysia, Marcus Osborne, marketing, Sarawak, Sarawak Score, social media, tourists on 27/12/2010 | 2 Comments »
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