The Malaysian automotive industry consists of two low-end manufacturers. To help these manufacturers, the government protects them with massive import duties, sales and other taxes that can jack up the price of an imported car with a large engine by as much as 155%. In addition to these taxes an Approved Permit (AP) is required … Continue reading »
Filed under Retention …
Stop advertising and start branding
Are you happy with your branding activities? Or do you find the money you spend does little to build your brand? Unfortunately, most branding initiatives revolve around a creative campaign developed by an advertising agency. Depending on budget, the creative campaign will be implemented with a one-size-fits-all message communicated to all and sundry and across … Continue reading »
5 facts about developing a brand strategy in the social economy
1) Research is more important than ever. Research has always been important but it was cumbersome and time consuming. Not any more. Today, the right research can be developed and implemented and results analysed quickly and efficiently. It’s easy to find those people who are likely to like your product. It’s even easier to talk … Continue reading »
Can poor customer engagement across social media destroy a brand?
I came across a remarkable story about how a brand failed to deliver on its promise and the result of that failure. You can read the full story here In a nutshell, it’s the story of a gamers attempt to buy an add-on for video game console controllers. The tool, known as the Avenger and … Continue reading »
Consumers have changed, has your marketing strategy?
Doe this sound familiar? You need to spend time creating a position that is driven by the corporation. Once created, the position must be communicate across traditional media (with a nod toward social media, but a nod only) to as many people as possible and hope that some of it sticks. If it doesn’t, create … Continue reading »
Customer retention is not the same as customer loyalty
I read an interesting post on The Free Malaysia Today website about customer loyalty and you can read the full article here It’s a useful article that any Malaysian business owner should pay attention to. But as often happens, it blurs the lines between customer loyalty and customer retention. They are not the same thing. … Continue reading »
5 branding tips for Malaysia Airlines to save its troubled brand
Earlier this month, troubled Malaysian carrier, Malaysia Airlines (MAS) reported a staggering RM2.52 Billion (US$850 million) loss for 2011. Despite the tough economic climate, a number of competitor airlines – British Airways, Singapore Airlines and Cathay Pacific all reported a profitable year. Soon after, Group CEO of MAS Ahmad Jauhari announced that he will implement … Continue reading »
ASTRO makes a small but significant branding blunder
Rugby is an increasingly popular sport just about everywhere. According to a recent Mastercard report, the overall global growth in the sport is estimated at 15% per year. The main rugby event is the rugby world cup which is held every four years. The first rugby world cup was held in 1987 and attracted a … Continue reading »
Effective use of Twitter to build your brand
This article first appeared in the 29th November print edition of The Malaysian Reserve Earlier this week at the launch of the 1Malaysia Social Media Convention, the Prime Minister of Malaysia Datuk Seri Najib Abdul Razak announced that the Barisan Nasional (BN) was developing an army of BN friendly cyber practitioners to engage consumers online. … Continue reading »
Should you use celebrities to promote your brand?
There are lots of differing views on the use of celebrities to sell brands but if you have the money, it makes sense to explore this option. But tread carefully because celebrities after all are human and humans get injured or worse, make mistakes – think Tiger Woods, who was unceremoniously dumped by Tag Heur, … Continue reading »
