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Archive for the ‘retail branding’ Category

We’ve been building brands for other people for some time now but have decided to build our own online clothing brand that will begin with a range of souvenir Tee shirts with a specific theme and target market to build traction. But as we’re not a traditional group of people, we won’t be doing this [...]

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As the effects of government stimuli wear off and with the global economy heading towards a double dip recession that will impact the traditionally wealthy economies of Europe, the US and Japan more than most, luxury brands have been looking to Asia for salvation. And they’ve probably found it. Despite the recession, the consultants, Bain [...]

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The picture below was taken in 1912 in Oxford, UK a city about 60 miles to the North West of London. It features Gill & Co, an ironmongers and a branch of J. Sainsbury, a food store. Gill & Co was established in 1530 during Henry VIII’s reign. At the time it was the first [...]

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The Advertising Standards Authority (ASA) in the UK has received complaints that print ads for Louis Vuitton created by Ogilvy and Mather suggest that the products were made by hand. Certainly looking at this ad that shows a woman creating the lines for the folds of a wallet and also this ad that appears to [...]

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Last month a much reported public referendum in Switzerland voted to implement a complete ban on the construction of minarets in the country. The referendum, sponsored by the right-wing Swiss People’s Party sparked numerous national debates and 57.5% of the electorate voted in favour of the ban. This despite the protestations of the ruling pary [...]

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I spotted an interesting bit of research carried out in the UK recently by PWC. The study analysed the durability of clothes available on a typical UK high street. The study tested 10 pairs of jeans ranging in price from £7 (RM38) to £123 (RM680) and ten polo shirts ranging in price from £12 (RM66) [...]

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