Today is a landmark day for retailing in the UK as Selfridges “The best department store in the world*” launches a “No-noise” experience at its major stores across the the country. It’s a pretty cool concept, offering a Silence Room where customers can ‘find a moment of peace in a world where we are bombarded … Continue reading »
Filed under retail branding …
Brand deflation in Asia
Luxury brands are working hard to keep up with a more dynamic environment with more discerning, knowledgeable customers who have different requirements for value. To retain these customers requires a greater understanding of the those requirements and less emphasis on the mass economy tools such as positioning, reach, awareness. Loyalty is also less of a … Continue reading »
A nice tactical campaign from Nestle
Nestle in the UK has come up with a great tactical campaign to sell some iconic chocolate bars. The campaign, called ‘We will find you’ is simple. They’ve placed a military grade tracking device in the wrappers of six top selling chocolate bars and spread them around the UK. Posters have been put up around … Continue reading »
Be part of a new brand being built from scratch
We’ve been building brands for other people for some time now but have decided to build our own online clothing brand that will begin with a range of souvenir Tee shirts with a specific theme and target market to build traction. But as we’re not a traditional group of people, we won’t be doing this … Continue reading »
6 branding lessons from the Gap logo farce
The Gap logo story has been playing out for almost a week now. At the time of writing the long term impact on the brand is unknown. What is known is that the reengineering of the Gap logo has cost a lot of money that need not have been spent. In their book Measuring Brand … Continue reading »
Asia is the darling of luxury brands
As the effects of government stimuli wear off and with the global economy heading towards a double dip recession that will impact the traditionally wealthy economies of Europe, the US and Japan more than most, luxury brands have been looking to Asia for salvation. And they’ve probably found it. Despite the recession, the consultants, Bain … Continue reading »
How to sustain a family retail brand
The picture below was taken in 1912 in Oxford, UK a city about 60 miles to the North West of London. It features Gill & Co, an ironmongers and a branch of J. Sainsbury, a food store. Gill & Co was established in 1530 during Henry VIII’s reign. At the time it was the first … Continue reading »
Louis Vuitton in a spot of bother over print ads
The Advertising Standards Authority (ASA) in the UK has received complaints that print ads for Louis Vuitton created by Ogilvy and Mather suggest that the products were made by hand. Certainly looking at this ad that shows a woman creating the lines for the folds of a wallet and also this ad that appears to … Continue reading »
What is the impact of the mosques referendum on the Swiss brand?
Last month a much reported public referendum in Switzerland voted to implement a complete ban on the construction of minarets in the country. The referendum, sponsored by the right-wing Swiss People’s Party sparked numerous national debates and 57.5% of the electorate voted in favour of the ban. This despite the protestations of the ruling pary … Continue reading »
What happens if a brand no longer means quality?
I spotted an interesting bit of research carried out in the UK recently by PWC. The study analysed the durability of clothes available on a typical UK high street. The study tested 10 pairs of jeans ranging in price from £7 (RM38) to £123 (RM680) and ten polo shirts ranging in price from £12 (RM66) … Continue reading »
