We’ve been building brands for other people for some time now but have decided to build our own online clothing brand that will begin with a range of souvenir Tee shirts with a specific theme and target market to build traction. But as we’re not a traditional group of people, we won’t be doing this [...]
Archive for the ‘retail branding’ Category
Be part of a new brand being built from scratch
Posted in branding, customers, data driven branding, retail branding, tagged branding, new brand launched from scratch, new clothing brand asia, new tee shirt brand, tee shirts asia on 21/09/2011 | Leave a Comment »
Asia is the darling of luxury brands
Posted in asia, branding, brands, luxury branding, retail branding, sales, tagged air asia, branding, brands, luxury, retail, shopping on 28/07/2010 | Leave a Comment »
As the effects of government stimuli wear off and with the global economy heading towards a double dip recession that will impact the traditionally wealthy economies of Europe, the US and Japan more than most, luxury brands have been looking to Asia for salvation. And they’ve probably found it. Despite the recession, the consultants, Bain [...]
How to sustain a family retail brand
Posted in asia, brand plan, branding, brands, customers, data, data driven branding, Malaysia, retail branding, sales, tagged branding, brands, experience, fusionbrand, Japan sme, Malaysia, malaysia sme, marketing, nation branding, shopping on 15/07/2010 | Leave a Comment »
The picture below was taken in 1912 in Oxford, UK a city about 60 miles to the North West of London. It features Gill & Co, an ironmongers and a branch of J. Sainsbury, a food store. Gill & Co was established in 1530 during Henry VIII’s reign. At the time it was the first [...]
Louis Vuitton in a spot of bother over print ads
Posted in advertising, branding, brands, creativity, customers, luxury branding, Malaysia, retail branding, trust, tagged advertising, branding, brands, experience, fusionbrand, luxury, Malaysia, marketing, positioning on 26/05/2010 | 5 Comments »
The Advertising Standards Authority (ASA) in the UK has received complaints that print ads for Louis Vuitton created by Ogilvy and Mather suggest that the products were made by hand. Certainly looking at this ad that shows a woman creating the lines for the folds of a wallet and also this ad that appears to [...]
What is the impact of the mosques referendum on the Swiss brand?
Posted in branding, customers, luxury branding, nation branding, retail branding, tagged banking, brands, luxury, Switzerland on 11/01/2010 | Leave a Comment »
Last month a much reported public referendum in Switzerland voted to implement a complete ban on the construction of minarets in the country. The referendum, sponsored by the right-wing Swiss People’s Party sparked numerous national debates and 57.5% of the electorate voted in favour of the ban. This despite the protestations of the ruling pary [...]
What happens if a brand no longer means quality?
Posted in branding, customers, retail branding, tagged brands, consumers, fashion, high street, shopping on 28/11/2009 | 3 Comments »
I spotted an interesting bit of research carried out in the UK recently by PWC. The study analysed the durability of clothes available on a typical UK high street. The study tested 10 pairs of jeans ranging in price from £7 (RM38) to £123 (RM680) and ten polo shirts ranging in price from £12 (RM66) [...]
