Are you happy with your branding activities? Or do you find the money you spend does little to build your brand? Unfortunately, most branding initiatives revolve around a creative campaign developed by an advertising agency. Depending on budget, the creative campaign will be implemented with a one-size-fits-all message communicated to all and sundry and across … Continue reading »
We’re involved in the development of the Asean Social Business Summit to be held in Kuala Lumpur in May 2013. You can read more about the event here and visit the official site here But there is a lot of confusion over what is and what isn’t social business. Social Business refers to enterprise collaboration … Continue reading »
1) Research is more important than ever. Research has always been important but it was cumbersome and time consuming. Not any more. Today, the right research can be developed and implemented and results analysed quickly and efficiently. It’s easy to find those people who are likely to like your product. It’s even easier to talk … Continue reading »
More and more companies are moving toward a direct to consumer sales model. There are a number of reasons for this and it can be a tricky process to implement without upsetting the existing distribution ecosystem but let’s not go there for now. But this move will see an increase in Direct Marketing. Direct Marketing … Continue reading »
As the consumer landscape changes and consumer habits and the purchase decision making process evolves, it is imperative that brand owners understand where, when and how to spend their valuable and increasingly limited resources. Historically advertising agencies defined and controlled a brand’s message and through which channels it was broadcast. They would then blitz consumers … Continue reading »
Last week, the Malaysia Ministry of information launched a new ‘logo’ to commemorate the 55th Malaysian National Day. Traditionally a competition is held to create a new logo and the winner is determined by public votes. This year the ‘logo’ was created by the creative department of the Ministry and an announcement was made, complete … Continue reading »
Skytrax, the UK based research company that specialises in research for commercial airlines, has just announced the winners of the world airline award for 2012. Skytrax parent company, Inflight Research Services work has been used by the UK government to determine the UK government policies on air transport. The Skytrax Awards are one of the … Continue reading »
Following the completion of a research project carried out in conjunction with TNS, the Asia Pacific edition of the globally respected marketing magazine, Campaign Asia has named Sony as the top brand in Asia. According to the study the top 4 positions all went to power house North Asian brands – Sony retained its position … Continue reading »
According to this article Apple is the world’s most desired brand. If you don’t have time to follow the link, here are the basics: M&C Brand consultancy Clear quote: “took in the views” (what does that mean?) of 17,000 consumers across the UK, USA, Germany, China and Singapore and questioned them about hundreds (how long … Continue reading »
Malaysian and Asian firms can save themselves a lot of effort and resources by focussing on customer equity as they attempt to build brands. It’s almost 20 years since the launch of the landmark book “Managing Brand Equity: Capitalizing on the Value of a Brand Name” by David Aaker. David Aaker name may not be … Continue reading »
