A couple of years ago I wrote a blog post about negative brand association. You can read the story here. I hate to say ‘I told you so’ but I’ve always said that in the social economy, the concept of using communications to try and position a product or service in the mind of a … Continue reading »
Filed under public relations …
10 Principles to build the Malaysia Nation Brand
Minister in the Prime Minister’s department, Datuk Seri Idris Jala announced yesterday that the Prime Minister, Datuk Sri Najib Razak has a team in place and they are working full time to create a national brand for Malaysia. Datuk Seri Idris said that the brand would involve Malaysian perspectives on national policy as well as … Continue reading »
Destination Branding – Take advantage of opportunities when they come your way
A luxury cruise ship, the Azamara Quest caught fire a couple of days ago whilst sailing in the South China Seas. The ship was travelling from Manila on its way to Sulawesi, Bali and Komodo before heading off to its final destination of Singapore. By all accounts, the Azamara Quest is a beautifully designed and … Continue reading »
Simon Anholt comments on the Public Relations efforts of Malaysia
Simon Anholt, the originator of the term nation brand and for many years an authority on managing national identity was interviewed by BFM radio in Kuala Lumpur recently. You can hear the interview here. The interview was also covered by the online media and you can read about it here. My thoughts on this issue … Continue reading »
For brands, now more than ever, content is king but who generates that content?
I think it was Bill Gates who coined the phrase “Content is King” back in the mid 1990s. He was right then and he is right today, possibly even more so today. In today’s economic climate, traditional media owners, desperate for content but unable to afford to produce it themselves, are increasingly looking to independent … Continue reading »
What Malaysia must do to build a Nation Brand
Traditionally, Tourism Malaysia has had the responsibility of raising the awareness and promotion of Malaysia. And Tourism Malaysia has worked hard to build awareness of the country as a tourist destination and on the whole, it has been reasonably successful. But in an increasingly competitive world, Malaysia is not just in a global competition to … Continue reading »
London 2012 Olympics logo under attack again
When the logo for the 2012 London Olympics was launched back in June 2007, Seb Coe, the London 2012 organising committee chairman announced, “This is the vision at the very heart of our brand.” Continuing his speech, with just a hint of advertising industry spin, “”It will define the venues we build and the Games … Continue reading »
Arizona brand strategy
This question was asked recently “Does Arizona need Rebranding or Public Relations Crisis Management?” You can see the full article, context and responses here “Does Arizona need Rebranding or Public Relations Crisis Management?” is the wrong question to ask because they are confusing the issue by asking a question that doesn’t make sense. PR at … Continue reading »
