Minister in the Prime Minister’s department, Datuk Seri Idris Jala announced yesterday that the Prime Minister, Datuk Sri Najib Razak has a team in place and they are working full time to create a national brand for Malaysia. Datuk Seri Idris said that the brand would involve Malaysian perspectives on national policy as well as [...]
Archive for the ‘public relations’ Category
Destination Branding – Take advantage of opportunities when they come your way
Posted in asia, branding, brands, destination branding, Malaysia, public relations, Singapore, tagged Azamara club cruises Borneo, Azamara quest, cruise ship engine room fire, sabah tourism, sandakan, sandakan opportunity, Sandakan tourism on 01/04/2012 | Leave a Comment »
A luxury cruise ship, the Azamara Quest caught fire a couple of days ago whilst sailing in the South China Seas. The ship was travelling from Manila on its way to Sulawesi, Bali and Komodo before heading off to its final destination of Singapore. By all accounts, the Azamara Quest is a beautifully designed and [...]
Simon Anholt comments on the Public Relations efforts of Malaysia
Posted in branding, destination branding, Malaysia, nation branding, public relations, tagged brand strategy, branding, Coke, destination branding, FCB Media Malaysia, Malaysia PR, nation brand reputation, nation branding, takaful malaysia rebranding on 22/09/2011 | Leave a Comment »
Simon Anholt, the originator of the term nation brand and for many years an authority on managing national identity was interviewed by BFM radio in Kuala Lumpur recently. You can hear the interview here. The interview was also covered by the online media and you can read about it here. My thoughts on this issue [...]
What Malaysia must do to build a Nation Brand
Posted in brand plan, branding, nation branding, positioning, public relations, tagged 1Malaysia branding, advertising, branding, brands, Malaysia, malaysia brand, malaysia nation brand, Najib nation branding, nation branding, positioning, the right way to build a nation brand on 28/06/2011 | 4 Comments »
Traditionally, Tourism Malaysia has had the responsibility of raising the awareness and promotion of Malaysia. And Tourism Malaysia has worked hard to build awareness of the country as a tourist destination and on the whole, it has been reasonably successful. But in an increasingly competitive world, Malaysia is not just in a global competition to [...]
London 2012 Olympics logo under attack again
Posted in advertising, branding, brands, logo, olympics, public relations, tagged advertising, branding, brands, gap logo, IOC, Iranian olympic committee, London 2012 logo, london olympics logo, positioning, Seth Godin on 01/03/2011 | Leave a Comment »
When the logo for the 2012 London Olympics was launched back in June 2007, Seb Coe, the London 2012 organising committee chairman announced, “This is the vision at the very heart of our brand.” Continuing his speech, with just a hint of advertising industry spin, “”It will define the venues we build and the Games [...]
Arizona brand strategy
Posted in brand plan, branding, brands, public relations, tagged arizona, branding, brands, public relations on 27/06/2010 | 1 Comment »
This question was asked recently “Does Arizona need Rebranding or Public Relations Crisis Management?” You can see the full article, context and responses here “Does Arizona need Rebranding or Public Relations Crisis Management?” is the wrong question to ask because they are confusing the issue by asking a question that doesn’t make sense. PR at [...]
