Saudi Arabian Prince Alwaleed bin Talal has twice been named as one of the smartest and most creative investors in the world by Forbes magazine. He’s also been called the “Saudi Warren Buffet” because of his impressive track record with his investments. He first came to the fore with a signficant investment in Citibank in [...]
Archive for the ‘profitability’ Category
Direct Mail, Email and your brand
Posted in branding, brands, data, data driven branding, Direct mail, email, marketing, measurement, profitability, tagged brand strategy, branding, brands, direct mail, email and your brand, email branding, experience, experiential, Malaysia, use email for branding on 24/05/2011 | 2 Comments »
Direct Mail and Email marketing are critical components of any branding strategy for either a business to business or business to consumer brand. And it is a growing business. But the quality of Direct Mail and Email marketing in Malaysia and the mining and management of the databases used is horrendous. If you own a [...]
Is there a connection between desiring a brand and the profitability of that brand?
Posted in branding, brands, profitability, research, tagged brand research, branding, branding ROI, brands, desirable brands on 10/03/2011 | Leave a Comment »
According to this article Apple is the world’s most desired brand. If you don’t have time to follow the link, here are the basics: M&C Brand consultancy Clear quote: “took in the views” (what does that mean?) of 17,000 consumers across the UK, USA, Germany, China and Singapore and questioned them about hundreds (how long [...]
Is Positioning still relevant today? Part two
Posted in advertising, awareness, branding, brands, customers, positioning, profitability, Retention, tagged advertising, Al Ries, Jack Trout, positioning, Retention, Ries and Trout on 15/02/2011 | 8 Comments »
Recently I wrote a blog post questioning the relevance of positioning today. You can read the full post here. A fellow blogger called Pepita responded with some well thought out and pertinent comments. Below are her comments, taken from the comments section and re posted here together with my responses embedded within the questions. Pepita: [...]
Should you measure Brand Equity or Customer Equity?
Posted in accountability, advertising, asia, branding, brands, customers, data, Malaysia, measurement, profitability, research, Retention, sales, tagged advertising, air asia, brand equity, branding, brands, customer equity, measure brand equity, measure customer equity on 08/11/2010 | 1 Comment »
Malaysian and Asian firms can save themselves a lot of effort and resources by focussing on customer equity as they attempt to build brands. It’s almost 20 years since the launch of the landmark book “Managing Brand Equity: Capitalizing on the Value of a Brand Name” by David Aaker. David Aaker name may not be [...]
A solid brand is built from the inside out
Posted in accountability, advertising, asia, branding, brands, customers, profitability, tagged advertising, branding, brands, fusionbrand, Marcus Osborne, nation branding, Retention on 21/09/2010 | 2 Comments »
The chances are that you have discussed branding, what it is and whether it is important. You’ve probably agreed to ‘look into it’ and assigned someone from marketing to research brand consultants. Marketing will probably google something like ‘brand consultants’ or ‘how to build a brand’ or ask friends or associates if they can recommend [...]
Lead generation key to brand building
Posted in accountability, branding, brands, customers, measurement, profitability, tagged branding, brands, fusionbrand, Malaysia, nation branding, sales on 19/07/2010 | Leave a Comment »
Many brands in Malaysia believe acquisition is key to brand building and are always trying to speed up the sales process. They focus on trying to close a deal as soon as possible. Qualification doesn’t exist, there is no attempt to build rapport and lay the foundations for a relationship. All that matters is closing [...]
Even iconic brands need to do the basics
Posted in branding, brands, customers, Malaysia, profitability, qualify customers, sales, service, Uncategorized, tagged branding, brands, experience, retail, sales, shopping on 13/07/2010 | Leave a Comment »
Since the first iMac came out back in the 1990′s, I have been a loyal mac user. I’m now on my third generation of iMacs, and currently have 7 macs in my office as well as 2 iPhones. At home my family uses 3 mac laptops, 1 iMac, 3 iPods and 2 iPod touch. We [...]
Self service can help brand profitability
Posted in branding, brands, customers, data, profitability, tagged branding, brands, experience, value on 02/05/2010 | Leave a Comment »
The other day, one of our computers froze. This is a scary moment for most companies and it was even more scary for us as we use Apple computers and it was the first time this happened in 7 years. More worrying, this particular PC is running some expensive design software and auto-save was off! [...]
Asian companies need to stop following the herd
Posted in advertising, asia, branding, profitability, Retention, segmentation, tagged advertising, asia, branding, brands, marketing, positioning, Retention on 06/04/2010 | Leave a Comment »
I’ve said it before, but I feel the need to say it again, according to Ernst & Young, up to 90% of products fail to become brands, despite US$1.5 trillion spent on marketing every year. Despite massive marketing budgets, global brands with extensive reach and high brand recall, numerous brands have died a painful and [...]
