Here are my eight key principles for a strategic Nation branding initiative. Having said that, I also believe these principles should be applied to government ministries, departments, agencies and the private sector as well. What do you think? 1) Research and data are fundamental: Qualitative and quantitative research is essential to data-driven branding (see below) [...]
Archive for the ‘private sector’ Category
Principles of Nation Branding
Posted in accountability, branding, creativity, customers, data, Malaysia, measurement, nation branding, positioning, private sector, profitability, research, segmentation, tagged advertising, branding, Malaysia, nation branding on 30/06/2009 | 3 Comments »
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