One of the problems faced by brands and branding are the attempts to simplify it. Fortuitously this approach has yet to gain traction with the aviation industry! The business of building brands takes time. And as the business of brands and branding has evolved and the waters have become increasingly muddied, the only constant has … Continue reading »
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Principles of Nation Branding
Here are my eight key principles for a strategic Nation branding initiative. Having said that, I also believe these principles should be applied to government ministries, departments, agencies and the private sector as well. What do you think? 1) Research and data are fundamental: Qualitative and quantitative research is essential to data-driven branding (see below) … Continue reading »
