Findings from a number of empirical studies carried out at various times over the past twenty or so years would suggest that a destination logo is an important element of the destination identity and should match the destinations they represent. Other research would suggest the design of a logo is critical to the success of [...]
Archive for the ‘Philippines Department of Tourism’ Category
How important is a logo in the destination branding process?
Posted in advertising, asia, branding, city branding, creative driven branding, destination branding, logo, Malaysia, Philippines Department of Tourism, tagged branding malaysia, branding maldives, branding philippines, branding phuket, branding poland, destination branding logo, malaysia logo, maldives logo, phuket logo, poland logo on 20/03/2012 | Leave a Comment »
Do I need a Social Media element to my brand strategy?
Posted in brand plan, branding, Philippines brand strategy, Philippines Department of Tourism, social media, tagged brand strategy, branding, brands, gap logo, marketing, Philippines brand strategy, Qantas ashes, social media, social media strategy on 04/01/2011 | 2 Comments »
Anyone who has studied marketing or business or has only read one article on marketing, will know that word of mouth is a powerful form of marketing. When I first started out, trainers would explain that a consumer would communicate a good experience with a brand with 5 or 6 people in their physical community [...]
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