This is a beautiful video of what maybe the last of the billboard painters. Hand-painted billboards first appeared in the USA in the 1950s and are still seen in some parts of the USA especially in LA where they are often used to promote a new movie. The Red Army in China used them to … Continue reading »
Filed under outdoor …
Build a brand with the basics
Right near my office at Phileo Damansara in Petaling Jaya, a luxury German auto manufacturer has two billboards advertising its top of the range luxury autos. One is a saloon and the other is an SUV. I like this particular SUV so much that if I was still putting posters up on my bedroom wall, … Continue reading »
More effective brand communications required to build the Volvo brand in Malaysia
Building a brand in any country requires more than a series of tactical initiatives to create awareness and ‘get the name out there’. It takes a meticulously planned and integrated strategy that incorporates the participation of numerous stakeholders and initiatives, both internal and external. Internally to ensure the whole organisation is on brand and externally … Continue reading »
In a social media world, are Billboards a necessity or expensive exercise in vanity?
We all accept that the way consumers source and absorb data has changed dramatically in the last 10 years. Instead of listening to brands and what they have to say about themselves, consumers now listen to other consumers and buy brands based on data sourced from those other consumers. The way consumers partition their worlds … Continue reading »
