When the logo for the 2012 London Olympics was launched back in June 2007, Seb Coe, the London 2012 organising committee chairman announced, “This is the vision at the very heart of our brand.” Continuing his speech, with just a hint of advertising industry spin, “”It will define the venues we build and the Games [...]
Archive for the ‘olympics’ Category
London 2012 Olympics logo under attack again
Posted in advertising, branding, brands, logo, olympics, public relations, tagged advertising, branding, brands, gap logo, IOC, Iranian olympic committee, London 2012 logo, london olympics logo, positioning, Seth Godin on 01/03/2011 | Leave a Comment »
UK Olympics mascots launched
Posted in branding, creativity, logo, olympics, tagged branding, brands, positioning on 20/05/2010 | Leave a Comment »
The UK recently launched the official mascots for the 2012 Olympics and Paralympics. Named Wenlock and Mandeville, they will be on every bit of collateral related to the Olympics to be held in London in a couple of years time. This image is of Mandeville. As far as I can tell, Wenlock looks the same [...]
