If you are responsible for a country or destination brand, read on. As cheap air travel and the package tour (as well as the devaluation of the Spanish Peseta and the abolition of currency controls in the UK) helped jump start international travel in the 1960s, 1970s and 1980s, the world was still a fairly … Continue reading »
I’m a brand consultant (that’s brand consultant not advertising agency marketing itself as a brand consultant – you can learn the difference here). We’ve worked with many elements of the Malaysia Nation Brand and were once appointed to develop the Malaysia Nation Brand. Unfortunately, due to one of those cruel twists of fate and through … Continue reading »
It’s well documented how numerous companies waste huge amounts of money on ineffective advertising. Generally the advertising is ineffective because it is poorly written, isn’t tested or has been developed to appeal to as many vastly different segments as possible. This is especially true of country brands. If I had £1 for every ‘me too’ … Continue reading »
Bloom Consulting has just published the 2012 Bloom Consulting Country Brand Ranking which classifies countries based on the effectiveness of their country brand strategies and the impact this has on GDP. In an email to me the Ranking was explained as having a different methodology to other indexes such as the Futurebrand or Simon Anholt … Continue reading »
As the world attempts to shake loose the shackles of the economic meltdown, competition for tourists from both established and new markets is gathering pace. But the new environment is an even more competitive one. There are almost 200 countries worldwide and over 100,000 places in Asia alone, actively seeking to attract and retain tourists. … Continue reading »
I read an interesting article on the Malaysia Nation Brand which can be found here. But I was particularly taken by one of the reader’s comments. As someone who has worked on a number of elements of the Malaysia brand and who has written numerous articles on it, I believe I can add value to … Continue reading »
Last week, the Malaysia Ministry of information launched a new ‘logo’ to commemorate the 55th Malaysian National Day. Traditionally a competition is held to create a new logo and the winner is determined by public votes. This year the ‘logo’ was created by the creative department of the Ministry and an announcement was made, complete … Continue reading »
One of the problems faced by brands and branding are the attempts to simplify it. Fortuitously this approach has yet to gain traction with the aviation industry! The business of building brands takes time. And as the business of brands and branding has evolved and the waters have become increasingly muddied, the only constant has … Continue reading »
It takes multiple initiatives across multiple platforms to build a Nation Brand. And some, no many of those initiatives will require more attention than others. And some initiatives will take root and grow immediately whilst others may take time to thrive. Many more will require a significant investment in time, money and energy and still … Continue reading »
Minister in the Prime Minister’s department, Datuk Seri Idris Jala announced yesterday that the Prime Minister, Datuk Sri Najib Razak has a team in place and they are working full time to create a national brand for Malaysia. Datuk Seri Idris said that the brand would involve Malaysian perspectives on national policy as well as … Continue reading »
