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Archive for the ‘marketing’ Category

It takes multiple initiatives across multiple platforms to build a Nation Brand. And some, no many of those initiatives will require more attention than others. And some initiatives will take root and grow immediately whilst others may take time to thrive. Many more will require a significant investment in time, money and energy and still [...]

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Earlier this month, troubled Malaysian carrier, Malaysia Airlines (MAS) reported a staggering RM2.52 Billion (US$850 million) loss for 2011. Despite the tough economic climate, a number of competitor airlines – British Airways, Singapore Airlines and Cathay Pacific all reported a profitable year. Soon after, Group CEO of MAS Ahmad Jauhari announced that he will implement [...]

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This article first appeared in the 30/09/2011 edition of The Malaysian Reserve Over the years, companies have invested phenomenal amounts of money in marketing and advertising activities such as sales calls, direct mail, TV, outdoor, indoor, print and other advertising, brochures, leaflets and more. Indeed, according to Nick Wreden in his book Profit brand, How [...]

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Twitter, facebook and other social media communities have been buzzing with comments related to the RM1,800,000 (US$600,000) Tourism Malaysia (TM) is spending on Social Media (SM). Here’s a little background on the story. Initially, the deputy minister of tourism was quoted as saying that the RM1,800,000 “covers the cost of hosting various activities on the [...]

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One of my favourite business sites, Bnet has an interesting case study of a site that offers bespoke or customised trips in China. The site is not doing as well as the owners expected. The article asks the question “Why doesn’t this website draw more visitors” and there is an outline of the situation with [...]

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Direct Mail and Email marketing are critical components of any branding strategy for either a business to business or business to consumer brand. And it is a growing business. But the quality of Direct Mail and Email marketing in Malaysia and the mining and management of the databases used is horrendous. If you own a [...]

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You’ve probably never heard of unsolicited bulk Email (UBE) or for that matter, unsolicited commercial email (UCE) but you have of course heard of junk mail or spam, the more common moniker. The earliest known spam was a message sent in 1978 and the earliest known commercial spam message was sent in March 1994. This [...]

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Recently I wrote a post about my experiences when I called the number on a billboard selling a luxury automotive brand. You can read the full article here Basically I talked about how I rang this brand after seeing a billboard outside my office. I got through to the receptionist who asked for my number [...]

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Petronas is Malaysia’s state-owned energy provider and it is the only Malaysian company to be listed in the FORTUNE Global top 500 companies. Its lubricants division, Petronas Lubricants International (PLI) in association with M&C Saatchi has recently launched a global brand campaign for its flagship product Syntium. M&C Saatchi is responsible for the creation and [...]

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Senior Executive Councillor Datuk Hamidah Osman of The Perak state government in Malaysia announced on a trade and investment mission to China recently that the state government, in an effort to boost its tourism industry, intends to brand Ipoh, the capital of Perak as the “City of White Coffee”. Datuk Hamidah was quoted by Bernama [...]

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