It takes multiple initiatives across multiple platforms to build a Nation Brand. And some, no many of those initiatives will require more attention than others. And some initiatives will take root and grow immediately whilst others may take time to thrive. Many more will require a significant investment in time, money and energy and still [...]
Archive for the ‘marketing’ Category
Could Yuna be the face of the Malaysia Nation Brand?
Posted in branding, Malaysia, marketing, nation branding, tagged malaysia nation brand, nation branding, Yuna, Yuna Malaysia star on 05/04/2012 | Leave a Comment »
5 branding tips for Malaysia Airlines to save its troubled brand
Posted in advertising, Airlines, asia, branding, brands, Malaysia, marketing, positioning, Retention, segmentation, tagged advertising not enough to save MAS, Malaysia airlines trouble, MAS appoints Ogilvy, MAS new marketing, MAS records huge losses on 09/03/2012 | 1 Comment »
Earlier this month, troubled Malaysian carrier, Malaysia Airlines (MAS) reported a staggering RM2.52 Billion (US$850 million) loss for 2011. Despite the tough economic climate, a number of competitor airlines – British Airways, Singapore Airlines and Cathay Pacific all reported a profitable year. Soon after, Group CEO of MAS Ahmad Jauhari announced that he will implement [...]
A definition of branding that will help you to build a global brand
Posted in accountability, branding, brands, buy-in, customers, Malaysia, marketing, sales, tagged banking, brand strategy, Datuk Seri Abdul Wahib Omar, definition of brand, emotional, experience, experiential branding, Maybank CEO, Maybank rebranding, Najib Razak, operational excellence, rebranding asian banks, rebranding exercise, Retention, what is a brand on 30/09/2011 | 1 Comment »
This article first appeared in the 30/09/2011 edition of The Malaysian Reserve Over the years, companies have invested phenomenal amounts of money in marketing and advertising activities such as sales calls, direct mail, TV, outdoor, indoor, print and other advertising, brochures, leaflets and more. Indeed, according to Nick Wreden in his book Profit brand, How [...]
Direct Mail, Email and your brand
Posted in branding, brands, data, data driven branding, Direct mail, email, marketing, measurement, profitability, tagged brand strategy, branding, brands, direct mail, email and your brand, email branding, experience, experiential, Malaysia, use email for branding on 24/05/2011 | 2 Comments »
Direct Mail and Email marketing are critical components of any branding strategy for either a business to business or business to consumer brand. And it is a growing business. But the quality of Direct Mail and Email marketing in Malaysia and the mining and management of the databases used is horrendous. If you own a [...]
Effective email campaigns must be part of your brand strategy
Posted in branding, brands, customers, data, email, marketing, technology, tagged advertising, advertising campaigns, brand strategy, branding, branding case study, brands, effective email critical for brands, email branding, email campaign, is email still relevant, malaysia branding case study, takaful malaysia branding exercise, takaful malaysia rebranding, using email to build brands on 29/04/2011 | Leave a Comment »
You’ve probably never heard of unsolicited bulk Email (UBE) or for that matter, unsolicited commercial email (UCE) but you have of course heard of junk mail or spam, the more common moniker. The earliest known spam was a message sent in 1978 and the earliest known commercial spam message was sent in March 1994. This [...]
Advertising campaigns need to be integrated across the organisation
Posted in advertising, billboards, branding, brands, customers, luxury branding, Malaysia, marketing, measurement, positioning, segmentation, tagged advertising, Audi, audi r8 v10, automotive, BMW, branding, brands, effective outdoor advertising, Malaysia, organisational excellence, positioning on 19/01/2011 | 1 Comment »
Recently I wrote a post about my experiences when I called the number on a billboard selling a luxury automotive brand. You can read the full article here Basically I talked about how I rang this brand after seeing a billboard outside my office. I got through to the receptionist who asked for my number [...]
Is a traditional marketing campaign going to sell motor oil?
Posted in branding, brands, customers, marketing, tagged advertising, automotive, branding, brands, marketing, petronas motor oil, Petronas Syntium, positioning, traditional marketing campaign on 19/01/2011 | 3 Comments »
Petronas is Malaysia’s state-owned energy provider and it is the only Malaysian company to be listed in the FORTUNE Global top 500 companies. Its lubricants division, Petronas Lubricants International (PLI) in association with M&C Saatchi has recently launched a global brand campaign for its flagship product Syntium. M&C Saatchi is responsible for the creation and [...]
