The Malaysian automotive industry consists of two low-end manufacturers. To help these manufacturers, the government protects them with massive import duties, sales and other taxes that can jack up the price of an imported car with a large engine by as much as 155%. In addition to these taxes an Approved Permit (AP) is required … Continue reading »
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Stop advertising and start branding
Are you happy with your branding activities? Or do you find the money you spend does little to build your brand? Unfortunately, most branding initiatives revolve around a creative campaign developed by an advertising agency. Depending on budget, the creative campaign will be implemented with a one-size-fits-all message communicated to all and sundry and across … Continue reading »
What is Social Business
We’re involved in the development of the Asean Social Business Summit to be held in Kuala Lumpur in May 2013. You can read more about the event here and visit the official site here But there is a lot of confusion over what is and what isn’t social business. Social Business refers to enterprise collaboration … Continue reading »
Learn how to be a more competitive, collaborative and innovative enterprise at the Asean Social Business Summit in Kuala Lumpur, Malaysia
Dr Jim Hamill, IBM, GARTNER, MOSTI & OTHER HIGH-PROFILE THOUGHT LEADERS TO HIGHLIGHT FIRST ASEAN SOCIAL BUSINESS SUMMIT A premier 1-day event in Malaysia to provide business and government with insights, case studies & useful tips for high-ROI innovation and collaboration The emerging arena of Social Business, which helps firms to substantially boost collaboration and … Continue reading »
Building a country brand requires more than just a well executed advertising campaign
If you are responsible for a country or destination brand, read on. As cheap air travel and the package tour (as well as the devaluation of the Spanish Peseta and the abolition of currency controls in the UK) helped jump start international travel in the 1960s, 1970s and 1980s, the world was still a fairly … Continue reading »
Building the Malaysia brand, one step at a time
I’m a brand consultant (that’s brand consultant not advertising agency marketing itself as a brand consultant – you can learn the difference here). We’ve worked with many elements of the Malaysia Nation Brand and were once appointed to develop the Malaysia Nation Brand. Unfortunately, due to one of those cruel twists of fate and through … Continue reading »
Cross platform marketing to build a brand
It is accepted now that consumers are paying less attention to traditional media. Although the TV or the radio may be on, it doesn’t mean they are viewed or heard. And with the proliferation of ads and trailers, more consumers are reaching for other screens during a break in programming. But marketers still insist on … Continue reading »
Good consumer generated content will build destination brands better than any corporate commercials
It’s well documented how numerous companies waste huge amounts of money on ineffective advertising. Generally the advertising is ineffective because it is poorly written, isn’t tested or has been developed to appeal to as many vastly different segments as possible. This is especially true of country brands. If I had £1 for every ‘me too’ … Continue reading »
All the XLVIII Superbowl ads in one place
As the XLVIII Superbowl kicks off in New Orleans, attention turns to the numerous (some would say infuriatingly repetitive) commercials that can cost up to US$4 million (RM12 million) for a thirty second slot – that’s just for the airtime, not the production and other costs. I’ve had a look at this year’s ads and … Continue reading »
Sabah criticised for low growth in tourist arrivals, is it justified?
One of the less mainstream online newspapers carried a scathing attack on Sabah Tourism Board today. You can read the article here The paper carried extensive comments from a local activist who slammed the State government for recording what he called a ‘paltry’ 1.1% growth in arrivals for 2012 and blames this growth on a … Continue reading »
