Minister in the Prime Minister’s department, Datuk Seri Idris Jala announced yesterday that the Prime Minister, Datuk Sri Najib Razak has a team in place and they are working full time to create a national brand for Malaysia. Datuk Seri Idris said that the brand would involve Malaysian perspectives on national policy as well as [...]
Archive for the ‘logo’ Category
How important is a logo in the destination branding process?
Posted in advertising, asia, branding, city branding, creative driven branding, destination branding, logo, Malaysia, Philippines Department of Tourism, tagged branding malaysia, branding maldives, branding philippines, branding phuket, branding poland, destination branding logo, malaysia logo, maldives logo, phuket logo, poland logo on 20/03/2012 | Leave a Comment »
Findings from a number of empirical studies carried out at various times over the past twenty or so years would suggest that a destination logo is an important element of the destination identity and should match the destinations they represent. Other research would suggest the design of a logo is critical to the success of [...]
London 2012 Olympics logo under attack again
Posted in advertising, branding, brands, logo, olympics, public relations, tagged advertising, branding, brands, gap logo, IOC, Iranian olympic committee, London 2012 logo, london olympics logo, positioning, Seth Godin on 01/03/2011 | Leave a Comment »
When the logo for the 2012 London Olympics was launched back in June 2007, Seb Coe, the London 2012 organising committee chairman announced, “This is the vision at the very heart of our brand.” Continuing his speech, with just a hint of advertising industry spin, “”It will define the venues we build and the Games [...]
UK Olympics mascots launched
Posted in branding, creativity, logo, olympics, tagged branding, brands, positioning on 20/05/2010 | Leave a Comment »
The UK recently launched the official mascots for the 2012 Olympics and Paralympics. Named Wenlock and Mandeville, they will be on every bit of collateral related to the Olympics to be held in London in a couple of years time. This image is of Mandeville. As far as I can tell, Wenlock looks the same [...]
