This article first appeared in the Friday 29th April 2011 edition of The Malaysian Reserve/International Herald Tribune Does this statement sound familiar? “I know I need to start thinking about building my brand but I don’t know where to start so it can wait.” I’ve heard this statement a lot recently and if it is … Continue reading »
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A is for Account executive/manager
Another excerpt of my new book, the A-Z of branding, everything you need to know about how to build a brand. Depending on the size of your account, you will be assigned either an account manager or an account executive as your point of contact with the agency you appoint. There really isn’t much difference … Continue reading »
