This article first appeared in the Friday 29th April 2011 edition of The Malaysian Reserve/International Herald Tribune Does this statement sound familiar? “I know I need to start thinking about building my brand but I don’t know where to start so it can wait.” I’ve heard this statement a lot recently and if it is [...]
Archive for the ‘improvement’ Category
Why you should start building your Brand today
Posted in advertising, branding, brands, customers, improvement, Malaysia, social media, tagged advertising, asia, Asia branding, asian brands, branding, brands, building Malaysian brands, experiential, experiential branding, Malaysia branding, why build brands on 05/05/2011 | Leave a Comment »
A is for Account executive/manager
Posted in asia, branding, brands, creativity, improvement, tagged A-Z, account executive, account manager, advertising, asia, branding, brands on 29/03/2010 | Leave a Comment »
Another excerpt of my new book, the A-Z of branding, everything you need to know about how to build a brand. Depending on the size of your account, you will be assigned either an account manager or an account executive as your point of contact with the agency you appoint. There really isn’t much difference [...]
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